1xBet Becomes Official Sponsor of Major CAF Tournaments, Boosting African Football’s Global Presence
1xBet has announced its sponsorship of the continent’s most prestigious tournaments, including the Africa Cup of Nations (AFCON), the African Nations Championship (CHAN), and the continent’s premier club competitions – the CAF Champions League, CAF Confederations Cup, and CAF Super Cup.
This partnership marks a major milestone in the growth and development of football across Africa, bringing the brand closer to fans, players, and stakeholders across the continent.
As part of this collaboration, 1xBet is having a visible presence at all venues hosting CAF tournament matches. The brand is being prominently displayed across stadiums through LED panels, reserve benches, 3D carpets, and mixed zones.
Additionally, 1xBet’s branding will be integrated into the official digital platforms of CAF, including their website and social media channels, ensuring extensive digital outreach and engagement with a global audience.
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The CAF Club spokesperson expressed enthusiasm about the partnership, highlighting 1xBet’s rapid growth and its impact on the online betting industry. “1xBet is a fast-growing company that has changed the face of online betting,” they stated. “Collaborating with 1xBet will help to raise the profiles of African teams and clubs beyond the bounds of the continent, fostering greater recognition and support for local talents.”
In response, a representative from 1xBet emphasized the company’s commitment to the development of football in Africa. “The CAF is committed to supporting the development of international football on the African continent, and we are delighted about this new collaboration,” they said. This partnership aims not only to promote betting services but also to contribute to the growth of African football infrastructure and talent development.
This sponsorship signifies a promising step forward in bringing African football to a wider audience, fostering local talent, and enhancing the competitiveness of African clubs and national teams.
About 1xBet
Founded as a reliable bookmaker, 1xBet has established itself as a trusted partner in the sports betting industry. The company attributes its success to strong partnerships and a commitment to innovation and responsible gaming. Their collaboration with CAF underscores their dedication to supporting sports development and engaging with passionate football communities across Africa.
Highlighting the Importance of CHAN
A key highlight of this partnership is the African Nations Championship (CHAN), a tournament exclusively featuring players competing in their national leagues. CHAN serves as a vital platform for local talents to showcase their skills on an international stage, helping to develop and promote African football from within. By supporting this tournament, 1xBet and CAF are investing in the future of African footballers and the broader football ecosystem on the continent.
This year’s African Nations Championship (CHAN) is co-hosted by Kenya, Tanzania, and Uganda, with the tournament kicking off last Saturday. The opening match saw Tanzania claim a 2-0 victory over Burkina Faso. Kenyan fans experienced a historic moment as the Harambee Stars secured a thrilling 1-0 victory over the Democratic Republic of Congo at Kasarani Stadium in Nairobi on Sunday afternoon, a result that has ignited hope and excitement among supporters.
The competition is set to run until August 30, culminating in Kenya hosting the final match. This tournament provides a vital platform for local players to showcase their skills, develop their careers, and promote the growth of African football from within.
