LottoStar, a South African company, commissons RubyPlay to create a unique and tailored Immortal Ways game.
In their first venture into the South African market, RubyPlay, a cutting-edge B2B iGaming development studio, has designed a customized version of the famous Immortal Ways game exclusively for their operator partner, LottoStar.
RubyPlay has developed a customized version of the popular game Immortal Ways specifically for their operator partner LottoStar in South Africa. This bespoke game, called Immortal Ways LottoStar, incorporates the branding of the operator to enhance its appeal to existing customers.
Like other games in the Immortal Ways franchise, Immortal Ways LottoStar offers players 10,000 ways to win. Additionally, features two Immortal Arrays across multiple reels. Furthermore, players have the opportunity to land extra cash prizes, multipliers, or one of four jackpot prizes through bonus wheels.
This release showcases RubyPlay’s commitment to expansion in regulated markets, with South Africa being a key region for the provider. The success of their partnership with LottoStar since June 2023 has resulted in 53 games going live.
RubyPlay aims to continue this growth trajectory by entering new markets such as Romania and Spain in the near future. Dr. Eyal Loz, Chief Product Officer at RubyPlay, expresses excitement about recognizing the outstanding player engagement in South Africa with LottoStar by developing a bespoke game exclusively for the operator.
The Immortal Ways franchise has been well-received globally, and RubyPlay is confident that LottoStar’s player base will enjoy this dynamic and multi-faceted title.
