“SPRIBE’s Dynamic Partnership: Elevating the Gaming Experience with UFC Champion Alex Pereira for the Aviator Promotion”
SPRIBE, the creator of the highly popular crash game Aviator, has announced a significant partnership with UFC lightweight champion Alex Pereira. The goal of this collaboration is to expand Aviator’s reach to new players and increase its visibility within the igaming industry.
Alex Pereira, a renowned figure in mixed martial arts and a two-weight class UFC champion, will play a leading role in promoting Aviator through marketing campaigns targeted at his extensive fan base. Pereira’s remarkable achievements in the UFC, including his recent victory at UFC 295 at Madison Square Garden where he secured the light heavyweight championship, make him an ideal partner for this venture. He had also previously won the middleweight championship at the same iconic venue.
This partnership is an extension of an existing agreement between SPRIBE and the UFC that began in October of the previous year. The multi-year deal has already featured Aviator’s logo and branding prominently during UFC Fight Nights and Pay-Per-View events inside the Octagon.
Moreover, this collaboration presents opportunities for brand ambassador roles, enabling UFC athletes like Pereira to engage in creative campaigns and promotional activities.
Since its launch in 2018, Aviator has emerged as the world’s leading crash game. More so,captivating over 10 million active players each month. The alliance with the UFC and Pereira is a crucial part of SPRIBE’s strategy to further expand the player base of Aviator, with a specific focus on the North American market. This partnership underscores SPRIBE’s commitment to enhancing brand visibility and player engagement in the igaming landscape.
Giorgi Tsutskiridze, CCO at SPRIBE, expressed his excitement about working with Alex Pereira, acknowledging his immense stature in the UFC. Tsutskiridze highlighted their plans to run captivating campaigns that introduce Aviator to Pereira’s fans.
Aviator promises an exhilarating experience, akin to stepping into the Octagon and facing off against some of the best fighters in the business. Pereira himself, as a UFC champion and now an Aviator brand ambassador, looks forward to collaborating with the SPRIBE team and introducing Aviator to his fans in various exciting ways throughout the year.



