In 2024, Kadam, a global ad network, expanded its footprint in Africa, opening new opportunities for iGaming brands. By mid-2025, Kadam had scaled operations across key countries, driven by its highly effective Popunder ad format that delivers vast volumes of quality traffic and strong ROI.
Africa: The Next iGaming Frontier
The African market is growing fast:
- 2024 revenue: $1.85B (↑15% YoY)
- Top vertical: Sports betting ($860M)
- Forecast: $2.36B by 2028, $4.14B by 2030
Kadam is now a key traffic source for iGaming in the region, offering millions of high-converting visits daily.
Daily Popunder Volumes by GEO
| GEO | Popunder Volume (Daily) | Language | Notes |
| Nigeria | 61M+ | English | Strong engagement, high volume |
| Kenya | 16M+ | English/ Swahili | Sports betting is very popular |
| South Africa | 72M+ | English/Zulu | Better infrastructure, higher LTV |
| Ghana | 7M+ | English | Responsive to football offers |
| Egypt | 345M+ | Arabic (fusha) / Arabic (egyptian dialect) | High CTR on Arabic with egyptian dialect |
| Tanzania | 32M+ | Swahili | Rising interest in iGaming |
These GEOs are great for testing. Check all available GEOs and traffic volumes via the link.
What Works in Africa?
✅ Direct-response pre-landers (spin-wheels, scratch cards)
✅ Lightweight, mobile-optimized pages
✅ App-like UX (PWA)
✅ Targeting by network, device, ISP
Read Also: NLRGB holds a Compliance Stakeholder Engagement with Gaming Operators
“Africa isn’t just the next big thing — it’s already delivering. Kadam helps partners scale fast.”
— Najib, Head of Growth, Africa & Middle East
Meet Najib at SBWA, August 27–29, Accra.
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💬 Contact @SupportKadam on Telegram
About Kadam
Founded in 2012, Kadam delivers over 10B daily impressions across Push, Popunder, Native, and Banner formats. With RTB tech and expert support, Kadam empowers advertisers and publishers worldwide.
For more information, visit Kadam website.
