Altenar rolls out sportsbook product upgrades to power smarter personalisation and player engagement
Altenar has introduced new sportsbook product updates designed to improve personalisation, campaign automation and betting flexibility for operators and players.
The latest release expands Bet Builder capabilities, enhances promotional automation and introduces new tools that allow operators to deliver more tailored sportsbook experiences across multiple player segments.
Among the key updates is the launch of Player Tags, giving operators greater control over audience segmentation and campaign management. Tags can be created, edited and assigned in bulk, while integration with Bet Cards and Boosted Odds allows operators to automatically display more relevant promotions and betting content to different player groups.
Additional sportsbook updates include:
Expanded Basketball Bet Builder Markets – Added new pre-match basketball selections including player blocks, steals, double-doubles, triple-doubles and highest-scoring quarter markets, increasing betting variety and personalisation options.
Bet Builder Direct Calculation – Allows players to combine compatible selections directly from market groups without switching to a dedicated Bet Builder view, creating a faster and more flexible betting flow.
Bet Builder Bundles – Introduces structured betting paths that group related selections together, improving usability and helping players build more engaging bets.
Auto-generated Boost Campaigns – Automates boost creation using predefined rules and pick logic, reducing manual setup time and accelerating promotional campaign delivery.
Popular Bet Builders & Bet Cards Automation – Uses Altenar Intelligence Services (AIS) integration to automatically populate promotional content and keep sportsbook recommendations continuously refreshed.
New Sport Lobby Structure – Delivers a redesigned navigation system with configurable category groupings and improved event discoverability across sportsbook sections.
Early Payout Expansion for Ice Hockey – Extends early payout functionality to Ice Hockey 1×2 markets, providing additional engagement opportunities for players.
Read Also: Inside Altenar’s World Cup Lobby: One Hub for Smart Navigation and Deep Engagement – Interview
LMT & Scoreboard Integration – Enhances live betting experiences with richer real-time match tracking and scoreboard functionality powered by data.bet.
Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “Flexibility remains central to how we develop our sportsbook technology. We continuously monitor player behaviour, operator needs and market trends to make sure our platform evolves in the areas that deliver the most value.
“These updates are designed to help operators create more personalised experiences, automate key processes and give players greater flexibility throughout the sportsbook journey.”
About Altenar
Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.
