Affiliate Marketing is becoming a popular acquisition strategy for clients in the gambling sector in Africa. Though not so popular with many advertisers and content creators on the African continent, the adoption rates are increasing day by day.
This is majorly driven by gambling brands that have seen the need to employ the services of affiliate marketing as it is a cost-effective acquisition strategy. Furthermore, companies are assured of getting high-quality traffic as a result of engaging influencers who are in the space.
In this article, we will review some of the top sports betting brands in Africa that have already implemented affiliate marketing systems and thus enabling promoters and different affiliates to join the programs and earn without necessarily the need to have a direct relationship with the brands.
Sports Betting Affiliate Marketing Programs in Africa
1. Betway
You can earn between 25 and 40% Rev-share through the Betway Partners Program. The standard revenue share deal rates are dependent on the number of players an affiliate can refer with the highest rate being on those who refer 101+ players.
Pros
Betway Partners offer a mix of commission types; Revenue Share, CPA, and more.
A variety of payment options.
An affiliate is not paid for a customer’s first deposit only.
Cons
Affiliates are only eligible for payments once they have been KYC (Know Your Customer) approved.
For payments to be processed, the earnings should be more than €100 for web wallets. For bank wire payments, accounts must have a minimum balance of €700.
If one of your customers wins a progressive jackpot, this will have no effect on your affiliate income.
2. Helabet
3. 1xbet
4. Sportsbet.io
5. 22bet
6. 10bet
7. Betking
Betking Partners affiliate program offers promoters up to 50% rev-share.
Pros
Detailed analytical reporting for top-notch business decisions,
Enticing sign-up offers and promotions and exclusive deals tailored to the affiliate’s expectations.
Join the program here
8. Betwinner
9. Sportybet
On Sportybet partners, partners can earn up to 20% commission on each recruited player for life with
Pros
No limit to the number of players you can refer.
Cons
If the commission is negative, then the negative balance is brought to the next month. Negative profit cannot contribute to positive commission revenue for that specific month.
The partner must have at least 50 active players every week in the current month whereby an active Player is a player who has at least placed a bet once during the current month.
Mpesa number (Payment account) bound with your withdrawal methods is not changeable once has been updated.
Join the program here
10. Hollywood Bets
In the Hollywood Bets referral program, you will earn up to 25% Referral Commission. This will however be based on the tier you fit into determined by the number of First Time Deposits (“FTDs”) in a month.
Pros
Lifetime Commission
Dedicated Account Management
Cons
If the overall Net Profit (defined in clause 3.1) is negative in a particular month, this will result in a negative Referral Commission for that month which will be deducted from any positive Referral Commissions as and when available.
Join the Program here
