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The voices of African gamers on the African gaming space.

David Ukairo 

Business Development Manager (Africa) – Mondogaming S.R.L

“The Taxing environment can vary due to the differences in regulatory framework, economic conditions, and cultural attitudes towards the gambling industry. It is very important to learn that the taxation policies vary from country to country within each continent. Africa has a diverse regulatory landscape with different approaches to gambling regulators across countries. Some nations have comprehensive regulatory frameworks while others have limited or no regulators at all. In Africa, we have South Africa and Kenya which have a good regulatory framework and equally Nigeria. They’re one of the countries that have a good framework that can compete, if not fully but partially with the European markets.”

 Oyindamola Michaels

Country Manager Betano – Nigeria 

“It is plunging and appalling that we’ve still not gotten it right in Africa in terms of our regulations or our taxations. We come every time to conferences and webinars to discuss about how Africa needs to get it right in terms of meeting up with European standards but what our government or our regulators have failed to understand is that the the industry, the betting industry in Africa, is a money generating business sector for the economy in terms of job employment boosting and all that but our governments keeps trying to increase tax to push away the companies or push away foreign or local investments out of the countries.’’

Felix Mulandi 

 iGaming Consultant (Africa) 

“Investors become wary of investing in certain markets whereby they’re not really sure what will happen in terms of the taxation so it really lengthens the process of decision making for these investors and in the process they end up not investing and ultimately the government incurs losses because no new businesses are being done in the country.”

Lyubomira Lazarova

 Founder, Amploa brand marketing agency

“Finding a new market is challenging for a business and as a business, you should look at many different aspects. From development to licensing of the game through acquisition, conversion and retention of players, these are crucial things to consider when wanting to start a business as an operator or provider.”

Danuta Janicka-Mierzwa

Deputy Head of Sales, TVBET

“There is a lack of information for women that this igaming business is also for them and we have different skills that are basic in these companies. From the marketing department, IT department, sales department and HR department these are crucial since these companies are big in volume. There is a lack of information in terms of how women can be involved and get into this business.”

“In the last few years, we have seen the evolution of online casino games gaining popularity in Africa. First there were live sports events and the popularity of those in my opinion, were based on trust. People watched matches and then trusted their guts when it came down to who would win. These were easy bets to place. Then we could see the evolution of virtual games and the most important factor here was that there was instant reward and short breaks between rounds. Now you can observe that crash games are on the rise”

Samuel Ogechi 

Sales Manager, PlaylogiQ 

“Crash games are here and are not going anywhere. We should expect more improvement and development in the future. The future of crash games lies in their ability to diversify and adapt. To prevent monotony, developers must consider incorporating additional features and gameplay elements that keep players engaged and excited. The promise of crash games in iGaming remains strong as long as they strike the right balance between player-sustainability, engagement, and entertainment. Achieving this equilibrium is the key to ensuring that crash games continue to captivate players and thrive within the dynamic iGaming landscape, offering both familiar enjoyment and new experiences for their audience.”

Borah Omary

 Country Marketing Manager, betPawa

“In battling the pay gap challenges we have in the industry, I think we need to have a transparent pay structure. The other thing is that as women we need to be confident while negotiating for our pays as well as being confident in our skill set and experiences. This is why having a transparent pay structure will boost women’s confidence when it comes to payment negotiations.”

“Having the option to work flexibly could be key in encouraging young women who would want to pursue a career in the gaming industry. I, for one, am a great example of this, since I have the privilege of working remotely for Betpawa. This helps put one’s mind at ease because it establishes a sense of balance between work and family among other aspects.”

Jeremiah Maangi

A trusted igaming leader & author for articles bringing positive change in the African gambling industry. African gambling domains broker. Intelligent knowledge of customer acquisition and retention strategies. Available for new & existing gambling operations consulting and marketing services in Africa. Crypto enthusiast.
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