Affiliate Management Platforms
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“The Attribution Gap: Why Most African Operators Can’t Measure Their Agent Networks”
Most iGaming operators obsess over digital metrics: Facebook CPMs, Google conversions, influencer ROAS. Meanwhile, across Africa, millions of new players…
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The Evolution of Postbacks in iGaming
Postbacks are now a standard across iGaming due to increased regulation, mobile-first campaigns, and need for precise tracking – but…
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Affilka by SOFTSWISS Partners with Voluum for Smarter Affiliate Campaign Tracking
8 October 2025, Malta – Affilka by SOFTSWISS has announced a strategic partnership with the Voluum ad tracking and optimisation…
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The Future of Affiliate Marketing in Africa: Why Tracking Matters – A Podcast with RavenTrack
Affiliate marketing in Africa’s iGaming industry is undergoing a transformation, one that goes far beyond traffic numbers and short-term acquisition.…
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Alanbase Affiliate Management and Tracking Platform Review
Alanbase is a SaaS platform for creating affiliate programs and optimizing performance marketing.SaaS (Software as a Service) is a model…
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