Aluwani Mukhudwana is a seasoned Business Development Manager with over six years of experience in the African gambling industry, specializing in online and retail betting solutions such as virtual sports, live casino games, slots, and sportsbook offerings.
His career is marked by a deep commitment to driving business growth, establishing key partnerships, and fostering strong client relationships within an ever-evolving sector.
Currently, Aluwani serves as the Business Development Manager for SOFTSWISS in Africa, where he is instrumental in expanding the company’s footprint across the continent. Drawing on his wealth of experience, he excels at identifying new market opportunities and leveraging them to benefit both the company and its partners.
Before joining SOFTSWISS, Aluwani held significant roles at prominent firms in the iGaming industry, including CreedRoomz (Betconstruct), Evolution Gaming, and Digitain. His tenure at these organizations saw him successfully enter new markets and secure major deals. At CreedRoomz, he conducted thorough market analysis, developed effective client acquisition strategies, and built lasting relationships with key stakeholders. His skills in strategic planning and negotiation have consistently driven revenue growth.
Aluwani’s previous experience as the Regional Sales Director for Digitain. Moreover, as a Regional Sales Manager at NSoft Company, he solidified his reputation as a premium sports betting software provider with international recognition.
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His journey in the gaming industry began at Kiron Interactive, where he worked as a Sales Executive. During this time, he demonstrated his capacity to establish new business in the diverse African market, managing a sales pipeline across 54 countries.
Aluwani’s earlier career also includes a stint as a Market Researcher at Ipsos, which provided him with invaluable insights into consumer behavior and market trends, further enhancing his expertise in business development.
In 2019, Aluwani Mukhudwana founded Alu1nee Growth Solutions, where he serves as the CEO. The company acts as a bridge, connecting gaming suppliers, operators, and gambling software enthusiasts around the globe. Offering global introduction services, Aluwani’s vision for the enterprise is to foster collaborations within the iGaming sector.
Aluwani holds a diploma in Information Technology from Jeepe College, which laid the groundwork for his analytical skills and understanding of technology in business processes.
