Betano Becomes UEFA’s First Betting Partner as EURO 2024 Sponsor
UEFA announced on Thursday that Kaizen Gaming’s online gambling brand, Betano, has been announced as a global sponsor for the UEFA EURO 2024 tournament in Germany.
Betano is also the first betting company to become FIFA’s inaugural betting sponsor, as seen in the 2022 men’s World Cup held in Qatar.
Betano’s success during the FIFA World Cup in Qatar last year is seen as one of the major factors that led to their latest deal, making them the official partner of the prestigious global competition.
Read Also: Gambling Bonuses for and Not for the African Punter Webinar
“We are thrilled to be partnering with UEFA for the upcoming EURO 2024 tournament. This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence.
“We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship.” said George Daskalakis, Kaizen Gaming Founder and CEO
The UEFA EURO 2024 is scheduled to take place in the upcoming summer, from 14 June to 14 July. A total of 10 cities are set to host as the tournament travels across the country.
“We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA EURO 2024.
“Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament,” said Guy-Laurent Epstein, UEFA Director of Marketing.
The full value of the sponsorship was not disclosed.
Crash Games Conundrum: Exploring The Status of Gambling in Kenya
New Gaming Licensing Framework Explained – Exploring The Status of Gambling in Nigeria
Gaming Tech Summit Africa 2025
Crypto in Gaming: What is the Future of Cryptocurrency Betting in the African Gaming Market? – Webinar
The Responsible Gaming Symposium 2025
iGF East Africa 2025
Tech Trends in Gaming: The Pros and Cons of Machine Learning & AI in Gaming – Webinar
Enugu Gaming Conference 2025
Exclusive: Demystifying the requirements, costs and compliance requirements for setting up an operation in Key African Markets
Card Games: What Can Fuel the Growth of Card Games in Online Casinos in Africa? – Webinar
