BETER Partners With 10bet To Launch Next-Gen eSports Content
BETER has formed a partnership with prominent UK operator 10bet. Under the agreement, BETER will supply its proprietary ESportsBattle tournaments to 10bet, starting with eFootball and eBasketball. The partnership is expected to strengthen 10bet’s esports betting options, particularly in the UK and South African markets. BETER 10bet
10bet is an online gambling company with over 20 years of experience in creating top-notch sports and casino betting products, with a significant presence in South Africa, the UK, and other regions.
The agreement has enabled 10bet to incorporate BETER’s tournaments into its offerings, giving players access to fast-betting action around the clock. Initially, the operator will launch with eFootball and eBasketball, with the possibility of adding eHockey and CS2 at a later stage.
The integration was executed through Playtech, which partnered with BETER earlier this year to provide its operator partners access to BETER’s comprehensive content portfolio.
ESportsBattle tournaments set the benchmark for esports betting, offering over 35,000 events monthly, with up to 50 markets available per event. Live streaming is accessible 24/7/365, allowing bettors to enjoy continuous action with a 7.5%+ average margin for operators.
Gal Ehrlich, CEO at BETER, stated: “10bet is a high-caliber operator with a strong presence in a range of key markets such as the UK and South Africa. These are highly competitive markets where sportsbooks must offer a top player experience to stand out from their rivals.
Read Also: PariPesa Partners with Football Legend Obafemi Martins as New Brand Ambassador
“This partnership allows 10bet to do just that by providing its players with access to our 24/7 fast-betting content, which is proven to enhance player engagement to the next level.
“Our esports products offer non-stop betting on popular disciplines such as eFootball and eBasketball, which the operator can now use to strengthen its content offering to players.”
Chuck Robinson, CRO at BETER, added: “BETER is on a roll in terms of signing deals with top-flight operators in core markets worldwide, with 10bet being the latest addition to our roster of partners.
“We have pioneered the fast-betting format, and our premium esports content provides the round-the-clock action the next generation of players seeks while ensuring a stable, industry-leading margin for our operator partners.
“We are thrilled to see our content live with 10bet and look forward to a fruitful cooperation.”
Yuval Klein, Spokesperson at 10bet, noted: “We go to great lengths to offer our bettors the best online betting experience in the market, and the addition of BETER’s ESportsBattle tournaments is a testament to this. Bettors now demand fast-betting action, and BETER’s content successfully delivers this.”BETER 10bet
