Betway Owner Super Group Reports Record Revenue as Africa and Middle East Overtake North America

Africa and the Middle East have surpassed North America as the Betway owner’s most significant region.

South Africa – Super Group, the owner of the Betway brand, has announced its first quarter results. Revenue increased by 25% year-over-year to a record $517 million. This growth was driven by robust expansion in Africa and the Middle East, which has now overtaken North America as the group’s primary revenue source.

Revenue from Africa and the Middle East reached $203 million, reflecting a 34.4% increase compared to the previous year despite a decline in the Middle East. This growth was attributed to expansion across several African markets and strong performance in South Africa, which accounted for 39% of all revenue for the quarter.

Read Also: 1xBet Announces Magnate as Brand Ambassador for Zambia

North American revenue also experienced year-on-year growth after Betway’s exit from the US market, rising by 18.3% to $181 million, largely driven by Canada. The region’s share of total revenue increased from 27% to 35%. In Europe, revenue grew by 52.4%, reaching $96 million.

Revenue from the Asia-Pacific region declined by 15.8%, totaling $32 million. Similarly, revenue from Latin and South America decreased by 28.9% to $5 million. Overall, Betway’s revenue increased by 35.8%, with sports betting revenue up 25.5% to $404 million. Online casino revenue grew by 34.2% to $106 million, and brand licensing generated $5 million. Super group Betway Africa

Net profit rose by 105.4% to $76 million, while EBITDA reached $107 million, up 46.6%. The company reaffirmed its full-year guidance of $2.01 billion in revenue and $421 million in adjusted EBITDA.

CEO Neal Menashe stated: “We started 2025 on a high note. We delivered a strong Q”