Celebrating 2024’s Top 50 Most Influential Men in Gaming, Africa: Martin Sack

Martin Sack is a seasoned executive with over 25 years of senior management experience in the online gaming industry.

His expertise span online casino, sports betting, and online poker, where he has demonstrated a strong track record of driving business growth and optimising operations across various global platforms.

With a deep-rooted background in tech, Martin began his career in online poker, successfully managing a poker brand from its inception through to a successful exit.

He later transitioned into the online casino sector, leading marketing efforts for a group of international brands before moving into consultancy roles. In 2015, Martin joined Sunbet as GM, where he was instrumental in its growth, later transitioning to a group role in 2017.

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Since leaving Sun International in 2018 he has been heavily involved in the growth of pan-African Sportsbook & iGaming operations, with his consulting services covering the full spectrum of online gaming businesses; including brand optimisation, customer retention, and acquisition strategies.

Specialising in both turnarounds and startups, Martin enjoys tackling complex challenges, bringing strategic insights and operational support to his clients. His work has included supporting online casino groups in diverse global markets, helping them adapt to multiple software platforms and achieve their growth objectives. 

Aside from his professional endeavours, Martin is a larger than life character, well known globally for his positive & warm demeanour. He is an all round good guy to know in Africa and beyond.

Stay tuned as we reveal this year’s honourees; leaders who are paving the way for the future of gaming in Africa! 

2024 Most Influential Men in Gaming, Africa as Brought to you by Women in Gaming, The African Chapter in partnership with iGaming AFRIKA.