Mobile money wins in Gaming: Lessons from East and Central Africa.
iGaming AFRIKA is hosting a webinar titled “Mobile Money Wins in Gaming: Lessons from East and Central Africa,” on October 30th, 2026.
Across East and Central Africa, mobile money has fundamentally reshaped how players interact with gaming platforms. Services such as M-Pesa in Kenya, MTN MoMo in Uganda, and Airtel Money across several markets have become the primary way many players deposit, wager, and withdraw funds. In countries like Kenya, where mobile money penetration exceeds 80% of adults, these systems enable near-instant transactions and provide financial access for millions of users who may not rely on traditional banking services.
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For gaming operators entering or expanding into African markets, understanding how mobile money shapes player behaviour is critical. Payment preferences influence the entire player journey, from onboarding and first deposits to repeat play and withdrawals. Fast payouts, low transaction costs, and trusted local payment brands often play a major role in player retention and platform credibility.
This webinar will examine how mobile money ecosystems in Kenya, Uganda, and Tanzania have supported the rapid growth of digital betting and gaming. Speakers will explore how operators integrate local payment gateways, manage transaction limits and regulatory requirements, and adapt their platforms to accommodate mobile-first user behaviour.
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Speakers
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Cameron GreenCountry Director - South Africa at AmusnetCameron Green is an accomplished professional with over two decades of experience in the casino, sports betting, and poker industries. With a strong background in operational management, Cameron is highly skilled in driving business growth through innovative strategies. He is an expert in strategic consulting and has a proven track record of successfully acquiring and retaining customers for large international clients.
As the African Country Manager, Cameron is responsible for overseeing operations in the region and identifying new business opportunities. His deep understanding of the local market enables him to make strategic decisions that drive growth and profitability.
Cameron is dedicated to staying up-to-date with industry trends and continuously expands his knowledge and network by attending conferences and events. He is also committed to giving back to his community and supports various charitable causes.
