Mobile money wins in Gaming: Lessons from East and Central Africa.

iGaming AFRIKA is hosting a webinar titled “Mobile Money Wins in Gaming: Lessons from East and Central Africa,” on September 25th, 2026.

Across East and Central Africa, mobile money has fundamentally reshaped how players interact with gaming platforms. Services such as M-Pesa in Kenya, MTN MoMo in Uganda, and Airtel Money across several markets have become the primary way many players deposit, wager, and withdraw funds. In countries like Kenya, where mobile money penetration exceeds 80% of adults, these systems enable near-instant transactions and provide financial access for millions of users who may not rely on traditional banking services.

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For gaming operators entering or expanding into African markets, understanding how mobile money shapes player behaviour is critical. Payment preferences influence the entire player journey, from onboarding and first deposits to repeat play and withdrawals. Fast payouts, low transaction costs, and trusted local payment brands often play a major role in player retention and platform credibility.

This webinar will examine how mobile money ecosystems in Kenya, Uganda, and Tanzania have supported the rapid growth of digital betting and gaming. Speakers will explore how operators integrate local payment gateways, manage transaction limits and regulatory requirements, and adapt their platforms to accommodate mobile-first user behaviour.

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