How do you plan to capitalise on the huge growth opportunities that this exciting tournament has on offer for your sportsbook?
The 2026 FIFA World Cup is expected to be the most-watched sporting event in history. For Africa, the opportunity is even greater, with a record nine nations qualified, driving unprecedented interest, engagement, and betting activity across the continent.
For African sportsbook operators, this presents a powerful acquisition opportunity, but also a critical strategic challenge. While experienced bettors will naturally engage, the World Cup attracts a surge of casual, entertainment-led players who may only bet during major tournaments. Converting that audience into long-term value requires the right mix of product, content, technology, and post-tournament planning.
This is why iGamingFuture have put together this Virtual RoundTable, titled:
World Cup 2026: Score Big with Your African Sportsbook – From World Cup Hype to Long-Term Sportsbook Growth in Africa!
In this upcoming iGF Session, leading figures from across the African sportsbook ecosystem come together to explore how operators can maximise the World Cup 2026 opportunity – not just during the tournament, but long after the final whistle. Speakers on the panel include Betika, ServeTech, LiveScore and Betby.
Read Also: Registration officially opens for the iGaming AFRIKA Summit 2026
Speaking recently, iGF’s Head of Content, Curtis Roach, commented that “The World Cup will be an unprecedented acquisition opportunity for key African iGaming markets and so it’s only right that we ensure our African audience has all the tools and information necessary to maximise their chances of success going forward. It’s such a pleasure to bring leading industry professionals together, viewers can look forward to an exploratory conversation full of rare and practical insights”.
By watching this essential RoundTable, you will discover:
- Where the real opportunity sits for African operators in 2026
- How to maximise engagement with casual and entertainment-first bettors
- Strategies for retaining World Cup players post-tournament.
- The growing importance and commercial role of e-sim games
- Managing global sporting events across multiple time zones
- Leveraging powerful sportsbook products to improve conversion and personalisation.
- Content trends that resonate with African sports betting audiences
