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Inspired Entertainment and SIS Expand Their Partnership with Enhanced Virtual Betting Content

Inspired Entertainment and Sports Information Services (SIS), the top multi-content provider of live betting services continuously, have expanded their long-standing cooperation.

Five recently improved products will be introduced as part of this partnership to improve SIS’ 49’s portfolio.

Players in betting shops in the UK and Ireland will have access to enhanced graphics and race simulations thanks to the integration of 49’s content, featuring races from Portman Park, Sprint Valley, Steepledowns, Brushwood, and Millersfield. Additionally, will still provide all previous results and forms for every race.

The relationship between SIS and Inspired Entertainment is strengthened by this most recent agreement. Offering state-of-the-art content experiences will strengthen the partnership since 49’s was the first company to introduce Inspired Entertainment’s virtual goods more than 20 years ago.

We have enjoyed a fantastic partnership with Inspired Entertainment and we are thrilled to take this to the next level by enhancing our virtual product offering in thousands of betting shops.

We take great pride in delivering outstanding content to bettors and this will significantly improve the experiences across our virtual horse and greyhound racing content.

 Jessica Mills, Head of Product Proposition SIS

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The SIS-owned 49’s has grown significantly over the past year thanks to the launch of a new platform and customer relationships that give customers access to a premium selection of live number draw products, such as 39’s, Fast 15’s, and 49’s twice-daily draws.

The relationship we have with SIS has gone from strength to strength, spanning over two decades, and we are delighted to deliver the next phase of our partnership.

The roll-out of more innovative virtual content for audiences will result in increased engagement with our products. With this new agreement, SIS and Inspired Entertainment aim to deliver an enhanced virtual betting experience to customers in betting shops across the United Kingdom and Ireland.

Steve Rogers, Virtual Sports Chief Commercial Officer Inspired Entertainment

Across 35 jurisdictions worldwide, Inspired Entertainment provides a wide range of content, technology, hardware, and services for regulated gaming, betting, lottery, social, and leisure operators via land-based and mobile channels.

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