SmartSoft has announced the launch of its latest slot game, Habesha Fortune 5, specifically designed for the Ethiopian market. Ethiopia has become one of SmartSoft’s priority markets, where the company’s games have achieved significant success, remarkable performance, and high recognition in the region.
With the assistance of Ethiopian partners, SmartSoft has developed an authentic slot experience that genuinely represents Ethiopian culture.
During a visit to Ethiopia, the SmartSoft team had the opportunity to explore the country’s rich cultural heritage, which played a key role in shaping the symbols and theme of the game. The goal was to create a game that reflects Ethiopia’s unique traditions, leading to the decision to design the slot in Amharic, the official language of Ethiopia. The title Habesha (ሐበሻ), meaning “People of Ethiopia,” emphasizes the strong connection SmartSoft intended to establish with the Ethiopian community.
The development of Habesha Fortune 5 was a collaborative effort involving SmartSoft’s partners and internal teams, including product developers, designers, and commercial specialists, who worked together for several months. The outcome is a beautifully crafted slot game that captures the nature of Ethiopian culture.
Each symbol in Habesha Fortune 5 tells a story of Ethiopia’s rich traditions. One of the key symbols features Ethiopian coffee, renowned worldwide for its unique brewing process. The coffee is served in a traditional Ethiopian coffee cup, known for its handleless design and elegant shape. Another symbol represents the iconic Ethiopian coffee pot, used to brew the cherished beverage. Other cultural symbols, such as the Ethiopian bus, further enhance the authenticity of the game. Even the background of the slot is inspired by Ethiopia’s stunning landscapes, providing a deeper level of immersion for players.
Currently, Habesha Fortune 5 is being exclusively released and will soon be available live across Ethiopia. SmartSoft is excited to share this new experience with players, celebrating Ethiopia’s rich cultural heritage.
Interview with Russa Javakhishvili, Vice President of Commercials at SmartSoft
What makes SmartSoft’s partnership with Ethiopia particularly special, and how do you see the market evolving?
Rusa Javakhishvili: SmartSoft’s partnership with Ethiopia is truly exciting, as it is one of our priority markets with a rich cultural heritage that aligns perfectly with our values. The company has seen impressive performance and high recognition of its games in Ethiopia, with products like Habesha Fortune 5 demonstrating how effectively SmartSoft has connected with local players. The Ethiopian market is evolving rapidly, and SmartSoft is committed to being a part of that growth. The collaboration with local partners has allowed the company to create more authentic, culturally relevant games, and this approach is expected to continue driving success in the region. SmartSoft is excited about the future and confident that its innovations will continue to offer something fresh and engaging for Ethiopian players.
At SmartSoft, the company is proud to be a progressive and innovative force in the gaming industry. The team remains committed to bringing new, exciting, and culturally rich experiences to players, and the release of Habesha Fortune 5 is just one example of how the company continues to lead the way in the entertainment sector. SmartSoft’s journey does not stop here—they are always evolving and creating new opportunities for entertainment.
SmartSoft Keeps flying even higher!
