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Kiron Interactive and Betika’s Kiron.Lite partnership drives fast growth in Kenya

Kiron Interactive, a leading provider of virtual sports and numbers games, has reported immediate success following the launch of its innovative data-lite platform, Kiron.Lite with the online gaming giant Betika in Kenya.

The launch of Kiron.Lite, a tailored solution designed for African markets that minimizes data usage. It has proven successful since its introduction in Q1. Betika experienced a significant increase in turnover on virtual products within the first four weeks of implementation. The platform reduces bandwidth-heavy visuals while maintaining the excitement of in-play betting for players. In addition, Kiron.Lite seamlessly integrates with BetMan, Kiron’s Omnichannel RGS system, and the customer Wallet API for a user-friendly experience.

Betika’s customers can now enjoy Kiron’s popular Virtual Sports games, providing them with familiar features for a comprehensive betting experience. This allows for round-the-clock placing of multiple bets on a wide range of sports fixtures using the same markets as real events.

The thrill of in-play betting every two minutes, made possible by a staggered event schedule, effectively replicates the excitement of traditional sports betting, ensuring frequent betting opportunities in a fully customizable package. Operators can tailor everything from content and color themes to odds and event frequency to cater to the preferences of local audiences in any market.

The successful performance following the launch with Betika showcases the efficiency and adaptability that Kiron.Lite brings to the user experience.

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Headquartered in Nairobi, Kenya, Betika is a well-known sports betting and gaming brand operating in various African countries. This new partnership extends access to the operator’s Kenyan customer base, allowing them to engage in sports betting entertainment through a mobile-friendly format. The collaboration with Kiron Interactive signifies a significant advancement in providing innovative betting solutions to the Kenyan market.

Steven Spartinos, Kiron Co-CEO, said: “We’re proud to have developed a delivery system that is specifically designed to counter the challenges faced by operations in some areas of Africa. We’re also delighted to be working alongside Betika, which now enjoys a significant advantage in a competitive marketplace in ensuring its players can get their hands on the right content without having to worry about data consumption. Kiron.Lite offers today’s betting opportunities that customers expect but in a much more user-friendly format. We’re confident Betika is now enjoying a far more streamlined product offering as a consequence.

Peter Stagles, Head of Gaming at Betika, said: “This partnership represents great value to us, providing our customers with the Kiron products that they love in the most efficient manner possible. We pride ourselves on rewarding our gaming enthusiasts in Kenya and beyond and Kiron.Lite allows us to do that flexibly and capably. We’re excited to see its impact on our players’ betting experience with us.”

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