Luno Re-Establishes Presence in Kenya with New Crypto Trading Platform
NAIROBI, Kenya — June 23, 2024 — Luno, a leading global cryptocurrency investment platform founded in Africa, has officially re-entered the Kenyan market, revitalizing its operations after a previous stint between 2013 and 2014 under the name BitX.
The relaunch introduces a secure, user-friendly, and fully compliant platform that allows Kenyans to buy, sell, and hold cryptocurrencies including Bitcoin, Ethereum, and USDT. The platform supports direct trading in Kenyan Shillings via live pairs such as BTC/KES, ETH/KES, USDT/KES, and USDC/KES, along with global trading pairs like BTC/USDT, facilitating both local investments and international arbitrage opportunities.
Apollo Sande, the Country Manager for Luno Kenya, emphasized the market’s vibrancy: “Kenya remains one of Africa’s most vibrant crypto markets, powered by a tech-savvy population that values secure and simple financial tools. We’re excited to officially relaunch in the Kenyan market with a full suite of crypto trading services tailored for both individual investors and institutional users.”
He further highlighted the platform’s features: “The cryptocurrency investment platform enables instant buy and sell of cryptocurrencies with zero commission. Additionally, users can earn rewards by referring others to the platform and remaining active.”
With over 12 years of experience and a presence in more than 40 countries, Luno has maintained a strong focus on regulatory compliance and safety, never experiencing a security breach since inception. The platform is trusted by over 15 million users worldwide.
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As Kenya moves towards finalizing its regulatory framework for digital assets, Luno positions itself as a responsible partner supporting the responsible adoption of cryptocurrencies while addressing risks associated with P2P platforms, such as fraudulent counterparties, execution delays, regulatory uncertainty, and poor accountability.
The Luno app is available on iOS, Android, and via the web, offering integrated mobile money services for deposits and withdrawals, real-time trading in KES, localized customer support, and educational resources.
Through its renewed presence in Kenya, Luno aims to foster financial inclusion and innovation by making access to digital assets simpler and safer for all Kenyans.
