MelBet reviews presence in Uganda as part of 2026 strategy
MelBet regularly reviews the performance of local markets as part of a broader, long-term growth strategy. Following this process, the company has decided to conclude operations in Uganda and reallocate resources to other markets with development potential as it shapes the corporate strategy for 2026.
The decision is part of a planned strategic review and does not affect MelBet’s commitments to its users or partners. The company confirms that all financial and partnership obligations continue to be fulfilled in full, while user funds remain secure. MelBet maintains the same level of service across all markets of operation.
The strategy builds on strong performance in 2025 – a year that marked a significant step forward for the brand globally. During this period, MelBet strengthened its international footprint through high-profile partnerships with football icon Andrés Iniesta and Nigerian UFC champion Kamaru Usman as global brand ambassadors, as well as by extending its long-term cooperation with Juventus – a football club with one of the greatest legacies in Europe.
2025 marked another strong year for MelBet Partners & Affiliates too, recognised as Best Affiliate Program by both SiGMA Europe and SiGMA Asia, further expanding the portfolio of international industry awards. By now the list includes EVENTUS Award for Best Online Gaming Operator 2023, multiple SiGMA Awards in 2024, including Best Affiliate Program in Africa and Live Casino of the Year and several AffPapa Awards, such as Live Casino of the Year 2024 and Casino Operator of the Year 2025.
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As part of its revised approach, MelBet is sharpening its focus on key African markets that demonstrate consistent growth and strong long-term potential. Top priority countries include Côte d’Ivoire, Senegal and Cameroon, where the brand continues to invest in product development, local teams and affiliate ecosystem.
At the same time, Africa remains one of MelBet’s core regions. The company views its presence on the continent as a long-term commitment and will continue to strengthen its position in markets where it currently operates.
About MelBet
MelBet is a global iGaming giant with 15 years of experience in the international market. The company operates in 130 countries worldwide and serves more than 800,000 users daily.
Built for long-term growth. Focused on strong markets. Trusted by millions.
MelBet – the game goes on.
