Nigerian Afrobeats artist Majeeed has secured an endorsement deal with sports betting company BetBaba.
Unveiled recently in Lagos, Majeeed will serve as the brand ambassador for BetBaba, participating in various campaigns aimed at enhancing the company’s visibility. Majeed BetBaba
Francis Ifie, CEO of BetBaba, stated that this partnership is a strategic effort to engage with younger audiences, aligning perfectly with both the artist’s and the brand’s ethos.
“I am excited to partner with BetBaba, a brand that not only emphasizes entertainment but also fosters opportunities for young Nigerians to engage in sports and gaming in a fun and responsible manner,” Majeeed expressed. Majeed BetBaba
An alum of Apple Music’s Up Next and signed to Dream Empire Music, Majeeed is known for hit singles such as ‘Gbese’ featuring Tiwa Savage, ‘Cry (Shayo)’, ‘Smile For Me’, and ‘Will I?’. His EPs include “Bitter Sweet,” released in 2022, and “Cheers To Life,” released in 2023. In June, Dream Empire announced plans for Majeeed to drop two-track single packs each month from June to August, collaborating with the American distribution label EMPIRE, which began its operations in Africa in 2022.
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With this new endorsement, Majeeed joins a roster of artists like Davido, Tekno, Asake, and Phyno, all of whom have partnered with betting companies amid the rising popularity of online sports gaming in Nigeria.
In related developments, fellow Nigerian musician Mr Eazi has announced the launch of the iGaming platform Choplife.ci for the Ivorian market, continuing his journey that began in 2017 as a brand ambassador for betting company betPawa. The artist remarked that this venture represents “a new era in African entertainment. Majeed BetBaba
