WA.Technology Expands into Africa through a Joint Venture with NE Group
WA. Technology partners with NE Group to launch WA.Africa and expand into African markets. WA.Technology and NE Group will use their new association to deliver exceptional, personalised platforms catered for new African ventures.
Africa offers enormous growth potential for operators. WA.Technology’s number one priority is ensuring excellence for its customers. NE Group’s extensive experience and knowledge of the African market will enable WA.Africa to provide localized omnichannel platforms that seamlessly integrate mobile, retail, and online provision, all supplied by a specialist African market team.
The joint venture and the establishment of WA.Africa brings together WA.Technology’s ambition for global growth and NE Group’s proficiency in delivering advanced, lightweight front-end solutions explicitly tailored for the African market. By combining strengths, operators will benefit from Afrocentric solutions boosted by a customer-centric approach for their players.
NE Group, recognised for its first-class NE Sportsbook and NE Games verticals, provides a modular platform that blends sportsbook and casino experiences. This synergy enhances user engagement and retention, critical in the fast-evolving African iGaming landscape.
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Imran Bukhari, CEO of NE Group, expressed enthusiasm about the partnership, stating, “Synergy between both the companies is exceptional; we are thrilled to have created this true partnership with WA.Technology. Under Tim Scoffham’s leadership, their focus on global expansion, combined with our specialised sports betting platform and lightweight frontend solution for Africa, empowers sports betting operators to scale fast with confidence while delivering exceptional user experiences.”
Echoing similar sentiments, Tim Scoffham, CEO of WA.Technology, remarked, “This joint venture with NE Group, and the launch of WA.Africa, is a big step in our journey towards a high-profile African presence. The customer is always at the heart of everything we do. Interest from operators wanting to explore the broadening African market has grown significantly. As a company whose focus is always getting the best for our clients, NE Group’s seasoned local expertise in Africa, coupled with our full spectrum of iGaming platform solutions, elevates the capabilities for premier player engagement and impactful experiences for clients’ customers in this rapidly evolving market.”
About WA.Technology
WA.Technology is a B2B iGaming solutions provider offering their state-of-the-art iGaming WA.Platform, bespoke turnkey solutions, standalone products, and expert iGaming services across their WA.Sports, WA.Casino, WA.Fantasy, WA.Lottery, and WA.Poker verticals.
WA.Platform is a fully scalable and customisable solution with 70+ game providers, 6800+ games, and 80+ payment methods. For more information, please visit watechnology.com or contact us at [email protected].
About NE Group
NE Group, a global leader in iGaming software, specialises in advanced, lightweight frontend solutions. With a focus on innovative sports gaming experiences, the company operates two key verticals: NE Sportsbook and NE Games. NE Sportsbook offers a rich, modular platform, while NE Games delivers unique sports-focused games, bridging the gap between Sportsbook and Casino experiences. Visit NE Group and NE Games for more information.
