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Press Release

SIS and Livescore Group extend their content agreement.

26th April 2023: Sports Information Services (SIS) LTD is happy to announce that it and LiveScore Group have reached an agreement for a new, long-term distribution deal that will give the leading operator access to more than 73,000 racing events each year from courses and tracks around the world.

The extension offers LiveScore Group’s betting brands LiveScore Bet and Virgin Bet 24/7 Live Racing Content from us as a complete package that includes live-streamed images, data, commentary, on-screen graphics with betting triggers, and a wide variety of markets and prices.

More than 170 racetracks and tracks across five continents contributed the top-notch content, which included events from Europe, Africa, Latin America, and the United States.

The racing offering provided by SIS has proved very popular and engaging for our sports betting brands’ customers, so it’s great to have secured this content for the long-term. We look forward to continuing to work together, providing excellent, competitive entertainment around the clock.

said James Mckay, Sportsbook Director at LiveScore 

“As a highly valued partner, we are delighted to extend our partnership with LiveScore Group over the long-term. Our racing portfolio is of the highest quality. We believe that by continuing to take its place within the product mix, it will continue to prove a valuable driver of revenues to a very ambitious partner.”

 said Harri Hulatt, Commercial Manager UK and Europe at SIS

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Jeremiah Maangi

A trusted igaming leader & author for articles bringing positive change in the African gambling industry. African gambling domains broker. Intelligent knowledge of customer acquisition and retention strategies. Available for new & existing gambling operations consulting and marketing services in Africa. Crypto enthusiast.

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