SIS marks first exclusive 49’s partnership with two additional 49’s live draws supplied to Betway
Landmark move sees major operator further cement market position across Africa, increasing engagement and margins
We are pleased to have agreed an exclusive deal to create and launch two additional 49’s live draws with Betway for the South African market.
The landmark move represents the first time we have delivered additional 49’s live draws for a partner, a testament to the impressive global popularity the fixed-odds live draws product has generated. The continued expansion of the product suite means there are now 330,000 live draws delivered to operators annually, including 39’s and Fast 15’s.
Once live, the two additional 49’s draws will take place at 11.49am and 4.49pm in the UK (BST), which is 12.49pm and 5.49pm in South Africa (SAST), with all draws delivered from our UK studios as an end-to-end, high-integrity product.
Operating for over 29 years, SIS-owned 49’s is the original and leading fixed-odds live numbers product. During its decorated history, the product has expanded to additional live draw products including 39’s and Fast 15’s, following a simple yet entertaining format offering a high-churn live draw with improved odds for customers.
The evolution of our live numbers offering in line with varying customer preferences has continued to propel the growth of the product, with the low stake, high win potential model proving a hit with players all over Africa.
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Joe Andrews, Head of Sales across Africa at SIS, said, “South Africa is a market where our comprehensive live numbers offering continues to flourish. With Betway a commanding figure across the continent, we are delighted to launch this unprecedented partnership and are confident the expanded 49’s draws will resonate strongly with players in South Africa and beyond.”
Jess Mills, Head of Product Proposition at SIS, said, “Our ability to widen our offering to partners is always important to us, and the exclusive 49’s partnership with Betway for an extra two daily draws will provide a huge boost in maximising engagement. The product is a proven performer in Africa, and I am sure players will welcome this unique enhancement of our offering.”
Craig Osborn, Betway Africa’s Senior Product Manager, said, “The aim of our agreement with SIS was to provide our customers with a bespoke, branded experience of a product we know consistently performs across Africa. We are sure our players will enjoy the customised offering. As a brand, we are delighted to fully align with a product that has such a rich history.”
