SOFTSWISS Launches Notification Center to Strengthen Player Communication and Retention

Malta, 26 January  – SOFTSWISS, a global iGaming software provider with over 15 years of industry experience, has introduced a new Notification Center within its Casino Platform. The feature is designed to help operators communicate with players more effectively directly inside the casino interface, improving engagement, retention, and overall player experience.

The new feature addresses one of the industry’s long-standing challenges – ensuring that important messages actually reach players. The Notification Center acts as a centralised in-site inbox where all communications are stored in one place, allowing players to easily access messages whenever they return to the platform. Unlike email or web-push notifications, which are often missed or limited by user activity, the inbox ensures that no messages are lost.

The Notification Center supports multiple message types and works seamlessly across both desktop and mobile devices. It supports a wide range of scenarios, including promotional campaigns, feature updates, system and security-related messages. This unified approach closes common communication gaps by making notifications consistently visible, even for players who seldom check their email inbox.

By strengthening direct, in-platform communication with players, the Notification Center delivers measurable value for operators, including:

• Detailed player segmentation with more relevant and targeted messages
• Clearer, more organised communication that encourages repeat visits
• Improved player awareness of feature updates and system changes
• More reliable delivery of compliance-critical messages, including KYC updates
• Higher player retention and lifetime value over time

Together, these improvements are expected to increase deposit attempts and drive GGR growth within the first three months after launch.

Alexander Lupych, Deputy Chief Product Officer at SOFTSWISS, comments on the launch: “The Notification Center is another step towards a true player-first approach. It allows players to receive real-time notifications and provides operators with more accurate analytics on their communication campaigns. Players now have an inbox with convenient categorisation of incoming messages, including real-time websocket notifications and Customer.io messages, all accessible within the platform.”

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With the launch of the new feature, SOFTSWISS continues to expand the Casino Platform’s retention toolkit through more transparent and effective player communication.

About SOFTSWISS

SOFTSWISS is an international iGaming technology company with over 15 years of experience. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 40,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.