SOFTSWISS, a leading international technology provider with over 15 years in iGaming, introduces its Casino and Betting Terms Glossary, a new go-to source for industry terms. It provides clear explanations for new and seasoned professionals in strengthening their iGaming knowledge and strategies with greater confidence.
The SOFTSWISS Casino and Betting Terms Glossary includes over 35 iGaming definitions, with core formulas for fundamental metrics, such as Gross Gaming Revenue (GGR), Click-Through Rate (CTR), Most Valuable Guest (MVG), and others. The glossary is clearly structured, allowing users to easily understand the mechanics behind the numbers.
In addition to this new glossary, the SOFTSWISS iGaming Glossary is already available, and it offers in-depth guides and practical insights into the fundamentals of online gambling. It brings transparency to industry processes by answering the most common questions, such as:
- How do sports betting odds work?
- What is the role of gamification in player retention?
- What are the essential legal frameworks for Sweepstakes Casinos?
These resources are curated to bridge the gap between theoretical knowledge and practical application.
“As a full-scale partner with strong industry expertise, we recognise that market insight is a vital asset at every stage of business growth. That’s why we focus on creating targeted materials to support our partners from initial launch to the most advanced operational stages. The iGaming Glossary is designed to align professional terminology and empower industry players to turn ambitions into measurable success,”said Alexandra Kavelich, Deputy CMO at SOFTSWISS
Together, the SOFTSWISS Casino and Betting Terms Glossary and the SOFTSWISS iGaming Glossary provide a solid foundation for professionals entering or advancing in iGaming.
By offering these high-value resources, SOFTSWISS empowers industry newcomers and experienced professionals to develop their expertise through actionable use cases and core business insights.
Building on this commitment to industry knowledge, SOFTSWISS has also published the Sportsbook KPI Guide for Smarter Betting Analytics. The company continues to strengthen its commitment to industry-wide analytics by delivering deeper insights and results-oriented resources.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 40,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
