South Africa Football Association (SAFA) has formally named 10bet South Africa, a leading international online sportsbook and gaming provider, as the Senior Men’s National Team’s Official Betting Partner in a four-year agreement.
The national team plays an important part in the dynamic sports culture and enthusiastic support in South Africa, hence 10bet South Africa is happy to collaborate with SAFA. With the help of this partnership, 10bet South Africa hopes to take the lead in opportunities for fan interaction and make an important impact in the community.
We are delighted to partner with 10bet South Africa. This is the beginning of a relationship between two ambitious and forward-thinking brands. We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football.Lydia Monyepao CEO SAFA
This is an exciting partnership based on pride, passion, and love of the beautiful game. Bafana Bafana, an iconic brand that’s at the heart of millions of South Africans and one that has played a pivotal role in bringing people together, generating excitement, and positively impacting communities is a perfect fit for our growing brand locally.Michelle Henriques Colborne, Chief Revenue Officer at 10bet South Africa.
10bet launched in South Africa in November 2022, having first entered the African continent at the end of 2021.