Sportingtech Powers the World Legends at SBC’s Groundbreaking Charity Game
Sportingtech is proud to stand at the heart of one of the most exciting firsts in the iGaming calendar, the Legends Charity Game, taking place during SBC Summit in Lisbon.
As part of SBC’s (Part of Sport Global Group) bold mission to raise over €1 million for good causes, Sportingtech has taken a landmark sponsorship as front-of-shirt partner for the World Legends team – featuring some of football’s most iconic names, including Roberto Carlos, Kaká, Alessandro Del Piero and Edwin van der Sar.
But Sportingtech’s support doesn’t stop at the shirt. The company is also enhancing the event with an exclusive creative partnership, bringing in renowned artist Jordan Dawson to create custom boots and gloves for the Legends. His portfolio includes FIFA, Nike, Adidas and Puma, and bespoke designs for stars like Usain Bolt, Kylian Mbappé and Declan Rice. These one-of-a-kind pieces will not only add a new dimension to the match but also unlock further charity opportunities, with the items being auctioned after the game.
Funds raised will go directly to causes including Cruz Vermelha Portuguesa, International Alert, Cáritas Portugal and the Ukrainian Red Cross Society. These organisations provide essential support for communities affected by conflict and war, from delivering urgent medical care and shelter to helping rebuild lives with dignity and hope.
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Laura Main, Head of Brand at Sportingtech, commented: “Sportingtech are absolutely thrilled to be involved in such a momentous occasion, even more so because it’s all in support of charity. We have a fantastic relationship with SBC, who continue to redefine the iGaming event landscape – so backing this initiative was an easy decision for us. With 60,000 spectators in Lisbon and a global audience tuning in, having Sportingtech front and centre on the World Legends’ shirts is an incredible opportunity. We’re looking forward to an unforgettable match.”
Rasmus Sojmark, CEO & Founder of Sport Global & SBC, added: “As our flagship event, SBC Summit Lisbon continues to grow in scale, and we are proud to be staging the Legends Charity Game alongside industry professionals, sponsors, friends and sporting icons. This charity match cements SBC Summit Lisbon as the event of the year, not just for business, but for entertainment and social impact. We’re delighted to be working with Sportingtech, whose imagination, originality and passion have enriched the experience and taken it to new heights.”
As a main sponsor, this partnership reflects exactly who Sportingtech is: vibrant, visionary and energetic, with a clear commitment to driving positive change. As the industry’s most complete platform provider, Sportingtech not only goes the extra mile to lead and support the wider community, but also proves to its clients that they are partnering with a brand that shares their ambition for future growth.
For Sportingtech, the Legends Charity Game is more than a spectacle, it’s set to be a truly special moment at SBC Summit Lisbon, and the company can’t wait for kick-off.
Find out more at www.legendscharitygame.com.
About Sportingtech
Sportingtech is a trusted technology partner for leading iGaming operators, powering growth in regulated and high-potential markets worldwide. The platform delivers seamless sportsbook and casino experiences, built for stability, speed, and long-term performance. With a clear vision for the future of betting, Sportingtech is the backbone behind some of the industry’s most ambitious brands.
About SBC
SBC is a global events, media and advisory business at the heart of the betting and gaming industry. Founded in 2009, SBC has grown into a trusted platform that connects industry leaders, innovators and decision-makers worldwide. Through world-class exhibitions and conferences in hubs including Lisbon, Rio, Fort Lauderdale, Malta, Toronto and Tbilisi, SBC delivers a unique blend of cutting-edge expos, expert-led conference programmes and unforgettable networking experiences. With 40% of attendees in senior roles, SBC provides an unrivalled environment for impactful connections, business growth and industry collaboration.
About Sport Global Group
The Sport Global group of companies had our beginning in 2009. We work to develop high growth industries by connecting businesses with the people and information they need to succeed. With ambitious expansion plans, including expansion into new verticals, Sport Global is a high growth and innovative group focused on customer commitment and quality.
About Jordan Dawson
Jordan Dawson is an award-winning creative artist recognised for redefining sportswear through bespoke footwear and glove design. His breakthrough came in 2017 when a hyperrealist portrait of Conor McGregor earned him Young Artist of the Year at the National Open Art Awards. Since then, he has collaborated with FIFA, Nike, Adidas, Puma and more, with his work showcased on major stages such as Soccer Aid and the FIFA 20 Volta launch. His creativity extends beyond sport into projects with Red Bull, Yves Saint Laurent and the NBA. Blending fine art with performance, Dawson continues to push the
limits of creativity through one-of-a-kind commissions. Discover more at jordandawson.co.uk.
