Richard Metcalf
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Affiliate Management Platforms
“The Growth Enabler: How Modern Affiliate Management Platforms Support Both Market Leaders and New Entrants”
If you still see Africa as “Tier-3 with potential,” you’ve already missed the narrative shift. With 60%+ of the population…
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Affiliates
“The Attribution Gap: Why Most African Operators Can’t Measure Their Agent Networks”
Most iGaming operators obsess over digital metrics: Facebook CPMs, Google conversions, influencer ROAS. Meanwhile, across Africa, millions of new players…
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