Yolo Group Shifts Focus to Regulated Markets, Plans Expansion into Tier-1 Jurisdictions
Yolo Group enters regulated markets following pivot from unregulated crypto: As it advances toward obtaining two licenses in the UAE, Yolo Group has announced its shift toward regulated markets.
Crypto giant Yolo Group will consolidate its Sportsbet and Bitcasino brands under the single Yolo.com brand, transitioning from an unregulated crypto casino into regulated markets.
In a statement released on Tuesday, Yolo Group said it intends to introduce its unified Yolo.com brand into Tier-1 regulated markets. “It’s our responsibility to bring the crypto casino experience to regulated domestic markets, working within sensible frameworks and combining speed and freedom with safety and oversight,” the group said in its Substack announcement.
“it has become abundantly clear that domestic regulators who are offering licenses are not keen on other group operations continuing to operate in pre-regulated markets. In other words, you cannot be white and grey; you have to pick a side. This means a crossroads has been reached, and a decision must be made. Do we go left or do we go right?
“That’s why we’ve decided it’s time for our next chapter: to bring the best of what we’ve built into Tier-1 regulated markets.”
The company indicated it is in the final stages of obtaining two B2B vendor licenses for the upcoming regulated market in the UAE.
As part of its transition, Yolo Group will leverage its expertise gained from the crypto casino industry to enter regulated domestic markets, following a three-year period of research and preparation.
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“The direction is clear: the regulated landscape is the future of gaming, and we’re ready to lead with the same fearless innovation that got us here,” the group added.
Yolo Group at a ‘crossroads’
The announcement signifies a major strategic shift for Yolo, which found itself at a “crossroads” before deciding to move into the regulated space.
Yolo stated it believes licensed, regulated markets are the future of the sector and will allow the company to integrate its land-based and digital operations through seamless wallet experiences via the Yolo.com brand.
“This isn’t about walking away from the past,” the Yolo statement continued.
“It’s about taking everything we’ve learned, everything we’ve pioneered, and applying it in environments where operators, regulators and players can work together, creating a stronger and more sustainable ecosystem for everyone.”
In addition to its plans in the UAE, Yolo is also looking to expand into markets such as Canada, Sweden, and Finland.
