1win, an international iGaming platform, has officially announced a strategic partnership with multiple-time world boxing champion Saúl “Canelo” Álvarez, who joins the brand as its new global ambassador. This collaboration not only strengthens 1win’s presence on the international sports stage but also brings the company closer to fans of one of the most respected and charismatic athletes of our time.
A Strategic Partnership
The decision to bring Canelo Álvarez on board was both strategic and symbolic. Rising from humble beginnings near Guadalajara to become the undisputed super middleweight world champion, Álvarez embodies the mindset that defines 1win — focus, discipline, and the relentless pursuit of victory.
His career, marked by resilience and historic achievements, resonates strongly with 1win’s mission: to innovate, deliver unmatched experiences, and earn the trust of millions of fans and players around the world.
At the Peak of His Career
Currently dominating the super middleweight division, Álvarez has captured world titles across four weight classes and is widely regarded as one of the finest pound-for-pound boxers of his generation. Beyond his unparalleled skill inside the ring, he has become a cultural icon and a source of inspiration for millions of fans across Latin America and the globe.
The partnership with 1win comes at a defining moment in Álvarez’s career, as he embraces new challenges while reinforcing his legacy as one of the greatest athletes in boxing history.
1win’s Global Expansion
The announcement represents another milestone in 1win’s global growth strategy. By joining forces with Álvarez, the platform reinforces its connection with elite sports and strengthens its visibility in key international markets — particularly in Latin America, where boxing enjoys profound cultural resonance.
At the same time, 1win continues to invest in cutting-edge technology, user experience, and strategic partnerships within the iGaming sector. Welcoming Canelo as global ambassador adds momentum to recent initiatives that position the brand among the leaders of the industry.
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Ambassador’s Voice
“I am proud to announce my official partnership with 1win — a global brand established for champions. Just like in boxing, success takes focus, strategy, and passion — and 1win brings that same winning energy. Get ready for exclusive content, exciting challenges, and big surprises,” said Saúl “Canelo” Álvarez.
Reinforcing Trust and Engagement
Aligning with world-class athletes not only enhances 1win’s corporate image but also creates authentic opportunities for direct engagement with sports audiences. Canelo’s presence in campaigns, events, and digital activations is expected to deepen the platform’s connection with new audiences while building lasting customer loyalty.
About 1win
1win is an international iGaming platform delivering innovative online betting and entertainment experiences. Operating in more than 50 markets, the brand invests in advanced technology, personalized support, and strategic partnerships to expand its global presence.
With Saúl “Canelo” Álvarez joining as global ambassador, 1win reaffirms its mission to unite sporting passion, innovation, and premium entertainment — raising the benchmark for excellence in the iGaming industry worldwide.
