1xBet is pleased to announce that Suzyo Shawa, the CEO and founder of Magnate, has been appointed as its official brand ambassador in Zambia. The announcement was made during a press conference in Lusaka, when the company and Magnate launched three joint projects meant to help young people and encourage responsible gambling in the community.
Magnate is a well-known digital specialist, lecturer at the University of Zambia and entrepreneur whose experience and personality will be important in advancing the company’s social initiatives.
“Becoming a brand ambassador is not just a title; it’s a deepening of a relationship built on trust, shared values, and a common mission. These projects are not just about talk — they’re about real action, real impact, and real change,“ said Suzyo Shawa
1xBet will be starting on three social projects that are centered on three important sectors in Zambia: road safety, responsible betting, and education.
On education, Magnate will be the primary adviser for aspiring entrepreneurs. It will include, three lectures that will cover basics of business, finance and affiliate marketing. Also, a unique lesson on fundamentals of gambling and responsible gaming. Upon completion, participants will have a chance to transform their business plans into reality after submission to a jury which will be headed by Magnate.
Magnate and 1xBet will collaborate in a campaign to promote responsible gambling. Which will include featured Magnate videos and live streams discussing betting strategies and fundamentals of healthy play. Also an online quiz to understand guidelines of responsible gaming and social media challenges will be ran under #1xBalance.
Through the Safety on the Road initiative, 1xBet and Magnate collaborate to encourage safe driving practices. The goal of this project is to make Zambian roadways safer for everyone, including pedestrians and motor vehicles.
1xBet has long been recognized as a company that contributes to societal advancement and promotes neighborhood projects. Beyond simple ambassadorship, it has a strategic engagement with Magnate to raise social, educational, and financial awareness in Zambia.
