X partners with BetMGM to Integrate Sports Betting Solution into the Platform
BetMGM, an online gambling subsidiary of MGM Resorts International, is partnering with X (formerly Twitter) to bring sports gambling statistics to the popular social media platform.
MGM, known for its highly profitable hotels in Las Vegas and valued at around $15 billion, previously announced a partnership with UK gambling operator GVC Holdings in 2018 to establish BetMGM.
The goal of this collaboration was to tap into the US sports betting and online gaming market.
Read Also: Mchezo Limited Pledges Support for Michelle Tau in the Paris Olympics 2024
While the specific financial details of this partnership remain undisclosed, the plan is to introduce a new feature on X that will display betting odds and provide a direct link to BetMGM, enabling users to place bets.
This collaboration is particularly significant as it coincides with the upcoming NFL Super Bowl, which is only two weeks away.
X has a strong presence in live events, as evidenced by the record-breaking 28.4 million tweets generated during the 2015 broadcast. However, the platform has faced challenges during high-traffic events like the Super Bowl, experiencing outages and even crashing during last year’s halftime show.
Prior to the anticipated 2023 Super Bowl, another outage occurred, prompting X owner Elon Musk to instruct staff to prioritize system stability and robustness over developing new features.
Source: Fortune
