Celebrating 2024’s Top 50 Most Influential Men in Gaming, Africa: Moshe and Ashley Adir
Brothers Moshe and Ashley Adir, founders of Vegas Kings, have been pioneers in the iGaming industry since the early days of online gaming. In 1998, they established Vegas Kings, the first agency dedicated exclusively to iGaming website design and development, and have since positioned it as a global leader in the field.
‘Moshe, a seasoned internet entrepreneur, has over two decades of experience in digital strategy, development, and marketing. With a sharp eye for opportunities, he has developed numerous complex projects for prominent brands across diverse industries, from banking to entertainment.
Moshe’s strength lies in spotting potential revenue streams and building successful user acquisition and retention strategies. A passionate mentor, he shares his expertise with select startups, always seeking new ideas and partnerships while remaining focused on driving his companies to success.
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Ashley, brings 24 years of focused iGaming expertise, with a background in advertising and art direction. Known for his creative direction, problem-solving skills, and team leadership, Ashley has personally designed and developed some of the world’s leading iGaming brands, including Ladbrokes, Betfair, Caesars, 888, and Mohegan Sun. His vision is to merge cutting-edge design with immersive user experiences, creating engaging and converting creative for the iGaming industry.
Together, Moshe and Ashley have grown Vegas Kings into the most experienced web design and development agency for iGaming, servicing hundreds of brands across all product verticals, from Casino and Sports to Bingo and Poker. Their combined expertise have enabled them to craft beautiful, user-centric digital experiences that set industry standards.
Each pair has a unique story and impact, and their joint achievements exemplify the collaborative spirit Women in Gaming Africa celebrates. Stay tuned as we continue unveiling these powerful partnerships that are shaping the future of gaming across the continent.
2024 Most Influential Men in Gaming, Africa as Brought to you by Women in Gaming, The African Chapter in partnership with iGaming AFRIKA.
