SmartSoft Went Live with Supabets in South Africa
SmartSoft continued its global expansion by launching its portfolio of games on one of South Africa’s leading iGaming operators, Supabets.
Founded in 2008, Supabets has grown into a key player in the South African gaming market. With a reputation for innovation, customer-centric design, and a broad product offering, the operator provides modern, engaging gaming experiences to millions of users.
The South African market has become a strategic focus for SmartSoft, reflecting a region with fast-growing demand for creative and immersive gaming content. Flagship titles such as JetX have already demonstrated strong traction in the region, signaling high receptiveness to next-generation experiences.
Bavukile Mpama, Head of Product & Business Development at Supabets, commented, “SmartSoft has very quickly become a household name in the South African iGaming landscape, and the brand continues to get stronger and stronger. The simple game concepts and strong user engagement tools make SmartSoft an easy choice for operators. Key games like JetX have been stretching the boundaries of customer experience, and this is a key component for operators putting customer experience first. Supabets are excited to build on the partnership with SmartSoft and look forward to expanding the SmartSoft portfolio even further.”
Rusudan Javakhishvili, Vice President of Commercials at SmartSoft, added, “The partnership with Supabets marked an important milestone for SmartSoft. South Africa is a dynamic and fast-evolving market with a clear vision for innovation. Supabets has proven to be a forward-thinking partner, and this collaboration is expected to deliver long-term value to both sides — and, most importantly, to the players.”
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SmartSoft’s portfolio includes top-performing titles such as JetX, Balloon, FootballX, CricketX, Plinko, Mine Island, and other innovative crash and slot games. The company focuses on creating technologically advanced, design-driven products that offer unique player engagement and memorable experiences.
About SmartSoft
SmartSoft is a next-level casino games provider, erasing the boundaries between gaming and gambling.
Founded in Georgia in 2015 by industry experts, SmartSoft set out to become a one-of-a-kind casino games provider offering high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, the company blends gaming and gambling to deliver more engaging, entertaining, and immersive products.
SmartSoft’s mission has never been solely about attracting players — it has always focused on enhancing their experience and redefining what’s possible in iGaming.