Jelly Entertainment and betPawa join forces in landmark African deal

Jelly has taken a major step into the African market through a new agreement with leading operator betPawa.

Jelly is a recognised creator of highly entertaining digital content for betting and gaming companies. Its portfolio of over 25 games – including CleoPatrick, Midas Riches, and Witches Go Wild – is delivered to more than 100 operator brands worldwide.

This partnership marks Jelly’s entry into Africa, where it will deliver bespoke crash, instant win, and slot content designed for mobile-first, portrait-only play in low-bandwidth environments. In addition, Jelly and betPawa will co-develop locally adapted games for players in the region.

betPawa, one of Africa’s leading online sports betting brands, serves over 10 million users across 17 markets, including Cameroon, Ghana, Kenya, Nigeria, Uganda, and Zambia.

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The integration is powered by Jelly’s RGS platform, enabling partnerships across all global regulated markets where betPawa operates.

This partnership is part of Jelly’s broader global expansion strategy, strengthening its presence in Africa and supporting its continued international growth.

David Newstead, Chief Business Development Officer at Jelly, said: “Joining forces with betPawa is a significant strategic move for us. betPawa’s presence across Africa will help us reach more players than ever before. It’s a partnership that secures us a stronger foothold in an important territory and aligns perfectly with our expansion goals in emerging regulated markets.”

This agreement marks the start of Jelly’s growth into Africa, with more partnerships with top-tier operators to be announced soon.