Through its Certified Partner for Africa STM Gaming, Aspire Global’s BtoBet has signed a contract with Ngnatat Sarl Trading, an omnichannel operator with headquarters in Cameroon. In accordance with the agreement, the operator will use the PAM and sportsbook platforms from BtoBet to offer a fun sportsbook and casino experience under the Bet237 brand for both its online channels and retail network.
BtoBet’s cutting-edge sportsbook platform, with its highly flexible approach allows our partners to maintain an edge on the competition in the demanding African landscape. Furthermore, our localized approach, whereby we tailor our solutions to reflect not only the technological differences differentiating one country from another but also from a content perspective, enables our partners to deliver a bet stimulating experience to their players, eventually leading to the brand’s greater market-share
Sabrina Soldà , BtoBet’s Chief Marketing Officer
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Strong GDP growth in sub-Sahara countries are underpinning the local iGaming industry’s growth forecast well above the global rate until 2025. Even though the local landscape is historically dominated by retail betting and land-based casinos, mobile money has provided an entry point for online betting, with numerous operators seeking to capitalise the current digital shift. Throughout the years BtoBet has proven itself as the leading sportsbook platform supplier for Africa, with its technologies meeting the local scenario’s requirements, which differ greatly from those of more mature markets.
Alessandro Pizzolotto, Co-Founder and CEO of STM Gaming
BtoBet’s experience in the region speaks for itself, especially when it comes to identifying the key traits that distinguish the market on a country-by-country basis. We were looking for a trusted partner that could meet our prerequisites for both the online and retail channels, and I am positive that the Neuron 3 platform will allow us to diversify our offering and give us a competitive edge in terms of the experience we provide to our players.
Bet237’s representativeÂ
