Africa is now one of the world’s fastest-growing betting markets, driven by its youthful demographics, high mobile penetration, and strong interest in sports betting. As a result, an increasing number of operators enter African betting markets every year. However, building and scaling a sportsbook in Africa comes with unique challenges, including diverse regulatory frameworks, cash-based economies, widespread retail betting shops, complex agent networks, and inconsistent internet connectivity across different regions.
To address these challenges, many operators choose to work with a white label sportsbook provider rather than developing a standalone platform. A white label sportsbook provider enables operators to launch faster, reduce technical and operational risk, and rely on proven sportsbook infrastructure tailored to market realities.
By partnering with a white label sportsbook provider, operators can focus on local market expansion, agent and retail network development, marketing strategies, and long-term business growth, instead of managing complex platform development and maintenance.
This article outlines some of the key white label sportsbook providers operating in African betting markets, including platforms specifically designed to support retail sportsbooks and agent-based betting models.
iGcore
iGcore stands out as one of the premier providers of white label sportsbook solution in Africa, delivering sportsbook and casino software solutions to the operators wishing to start and operate an online or land-based betting company. Their white label sportsbook solution was created to offer the technology and infrastructure to run a branded betting site, without having to develop the technology internally.
The iGcore solution offers the flexibility to operate under multiple business models, including both online and retail. Operators can manage all aspects of their sportsbook operations, all user activities, and all sportsbook platform configurations through a single centralised platform and still tailor the technology to suit the unique requirements of each market.
Read More: Launch Your iGaming Business in Africa Fast with iGcore’s Turnkey Sportsbook Solution
BetConstruct
BetConstruct is amongst the most globally recognized iGaming technology providers, including providing sportsbooks through white labels and/or Turnkey Solutions to numerous operators across many regulated and emerging markets, including Africa, using multiple currencies.
GR8 Tech
GR8 Tech is known for its modular sportsbook platforms and white label solutions designed for high-growth environments. The company focuses on performance, scalability, and automation, which can be valuable in fast-expanding African betting markets.
Its solutions support multiple business models and can be adapted to different regional requirements. GR8 Tech is typically selected by operators who plan aggressive scaling and need infrastructure capable of handling increasing volumes.
Altenar
Altenar is a sportsbook-centric provider offering white label solutions with strong emphasis on trading, risk management, and data accuracy. The platform is often used by operators who prioritize sportsbook performance and odds quality.
In African markets, Altenar is relevant for operators focusing on online sportsbooks or hybrid models, especially where regulatory frameworks are more structured. Its strength lies in sportsbook depth rather than retail-heavy agent systems.
SOFTSWISS
SoftSwiss provides white label sportsbook and casino platforms with a strong backend, reporting tools, and flexible configuration options. It is widely used by international operators targeting multiple regions.
Digitain
Digitain is a well-known sportsbook provider offering white label solutions with extensive sports coverage and real-time odds. Its platform supports both sportsbook and casino products under one system.
EveryMatrix
EveryMatrix is an enterprise-level iGaming technology provider delivering sportsbook, casino, and platform services. Its white label sportsbook solutions are used by regulated operators across Europe and beyond.
BtoBet (Aspire Global)
BtoBet, now part of Aspire Global, has historically focused on emerging markets, including Africa. The platform has been positioned toward supporting local betting models and market adaptation.
SBTech (DraftKings)
SBTech, now part of DraftKings, is an enterprise sportsbook platform primarily focused on regulated markets. While not Africa-specific, its technology is sometimes used by operators targeting structured regulatory environments.
SBTech is more suitable for operators with strong compliance capabilities and higher operational budgets.
Kambi
Kambi is a premium sportsbook provider offering managed services and white label solutions. It is known for strong trading expertise and risk control.
Kambi is typically chosen by operators seeking high-quality sportsbook performance rather than retail-focused or agent-driven models, making it less common in cash-heavy African markets but still relevant in certain regions.
Choosing the Right White Label Sportsbook Provider in Africa
Selecting the right white label sportsbook provider in Africa depends on several factors:
- Retail vs online betting focus
- Agent and cashier management requirements
- Cash-based operations
- Regulatory environment
- Scalability and long-term control
- Local market customization
African betting markets are not uniform. Successful operators choose platforms that match their operational reality, not just their launch speed.
Conclusion
White label sportsbook providers play a critical role in Africa’s betting ecosystem. They enable faster market entry, reduce technical complexity, and provide the infrastructure needed to scale responsibly.
Providers like iGcore, which focus on agent-based and retail-ready sportsbook systems, address the core operational challenges of African markets. At the same time, global platforms such as BetConstruct, GR8 Tech, and Digitain offer alternative approaches for operators with different growth strategies.
Ultimately, the best white label sportsbook provider in Africa is the one that aligns with how betting actually works on the ground — through people, agents, shops, and controlled networks — rather than purely online assumptions.
