Betika Pumps Kshs 42 Million in the Kagame Cup Tournament, Promoting Unity and Talent Across Africa
Betika, a leading sports betting company, has announced a significant investment of Kshs 42 million into the upcoming Kagame Cup tournament.
Mutua Mutava, the Betika Group CEO said he was happy with the partnership. “Today, we announce a landmark sponsorship of 42 million Kenya Shillings for the CECAFA Kagame Cup, cementing Betika’s place as official sponsor of this prestigious tournament for the 2025/2026 season. This is not just a sponsorship: it is a statement of belief in the power of Football to unite, inspire, and transform communities,” said Mutava
“This sponsorship is not just about funding football; it’s about investing in people, building connections across nations, and giving the region’s immense talent a platform to shine. Our commitment is to provide the resources, visibility, and experiences that will make this Kagame Cup the most memorable yet.”
CECAFA Vice President Paulos Weldehaimanot Andemariam said: “We are pleased to enter a partnership with Betika. With Betika joining as the official sponsor, we are taking this great tournament into a new era. This partnership reflects the power of collaboration between football and the private sector, and it demonstrates the confidence that a leading brand like Betika has in the value and potential of CECAFA competitions,” added Weldehaimanot.
CECAFA and Betika signed the agreement during a ceremony held on Thursday morning at the Pan Pacific Suites in Nairobi, Kenya.
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The tournament draw has set the stage for competitive action, with Rwanda Premier League champions APR FC leading Pool B alongside Uganda’s Vipers SC, Burundi’s Flambeau du Centre, and South Sudan’s El Merreikh SC Bentiu. Meanwhile, Group C features Sudanese giants Al Hilal Omdurman, Al Ahly SC Wad Madani, Mogadishu City Club (champions of the Somalia Premier League), and Kator SC from South Sudan.
Last year, Zambia’s Red Arrows, a guest team, triumphed over Rwanda’s APR FC on penalties to lift the title in Dar es Salaam, showcasing the tournament’s competitive spirit and regional appeal.
Named in honor of H.E. Paul Kagame, President of Rwanda, the Kagame Cup has grown into a premier football event in East and Central Africa. Beyond the intense on-pitch battles, the tournament promotes sports diplomacy, cultural exchange, and regional unity, all driven by the love of football.
