Racing Club de Avellaneda and Betsson have signed a sponsorship deal for the next 2023–2024 season. The agreement is an important part of Betsson’s strategy to increase brand recognition in the LatAm market. Racing Club Betsson LatAm
This means that the back of the men’s and women’s team shirts will bear the Betsson logo for both international and local matches.
Once again, we confirm the relevanc e of Racing Club as a brand. It fills us with pride to be selected by a prestigious company like Betsson has chosen us as a platform to further enhance its brand promotion. Racing Club ensures extensive reach and visibility for some of the most influential brands in Latin America.
Víctor Blanco, President of Racing Club, said of the deal.
We are excited to start this journey with one of the most popular teams in Argentina. The club’s history, its loyal fanbase, and the enormous potential of its squad made them the perfect team for us to support.
Betsson Group CEO Jesper Svensson stated.
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Racing Club plays a significant role in the local league and in international cups, delivering a solid brand exposure for Betsson, locally, across the LatAm region, and even more. We are excited about the opportunities it will bring and we are thrilled to provide Racing fans with an unforgettable experience.
Ronni Hartvig, Chief Commercial Director Officer for Betsson Group, commented.
The betting company anticipates that the agreement will increase its visibility and brand familiarity in the LatAm market.
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