EveryMatrix agrees Betcenter Belgium omnichannel partnership
Monday, July 6th, 2026– EveryMatrix will power Betcenter’s sports platform in Belgium via omnichannel delivery, adding another tier-1 European brand to its extensive range of key customers.
EveryMatrix will migrate Betcenter’s customer activities and operations replacing an in-house legacy platform with its full tech stack via omnichannel delivery covering both the brand’s current retail and online sportsbook offering.
It will also provide an improved front-end solution providing Betcenter customers with the ultimate betting experience.
Betcenter, owned by the Merkur Group, commands significant market share in the Belgian sports betting market operating both online and in more than 50 retail betting shops with 600 full Self Service Betting Terminals (SSBTs) and 300 SSBT-light units.
This marks EveryMatrix’s second omnichannel partnership with the Merkur Group following the March announcement it would power its Cashpoint brand in Denmark for online sports and casino and more than 1,000 Sports betting terminals in 230 shops.
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Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix, said: “To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry.
“There has been, and continues to, be an enormous amount of hard work put into both making and delivering these deals on both sides so I’d like to thank the Merkur Group and my own internal EveryMatrix teams for making this a reality.”
Mathias Dahms, Managing Director of the Sports Betting Division, Merkur Group said: “We have learned to regard EveryMatrix as a reliable and competent partner and look forward to taking the next step with them on this challenging project in Belgium.
“Through this partnership, we will consolidate our market-leading position in Belgium and further expand it with new products.”
About EveryMatrix
EveryMatrix is trusted by tier-1 global iGaming operators and WLA member lotteries to deliver multi-jurisdictional turnkey platform technology with proven results.
Our solutions include platform, casino, sportsbook, online, retail, content, infrastructure, operations, compliance, payments, affiliate management and growth services whether launching in new markets or scaling existing brands.
Launched in 2008 EveryMatrix has grown rapidly, building a strong international team of 1,500 employees across 16 offices in 16 countries.
EveryMatrix is a member of the World Lottery Association (WLA), European Lotteries Association (EL), Corporación Iberoamericana de Loterías y Apuestas de Estado (CIBELAE), and North American Association of State & Provincial Lotteries (NASPL).
We are WLA safer gambling certified and proud of our commitment to player protection.
About the Merkur Group
The Merkur Group is a family-run, internationally active group of companies with headquarters in Espelkamp and Lübbecke (East Westphalia), which is dedicated to the joy of gaming. For almost 70 years, the Group has been developing, producing and distributing entertainment gaming devices, games, system solutions and money management systems. The Merkur Group also operates the Merkur Casino chain of gaming facilities, Merkur casinos and casinos on cruise ships and is active in the areas of sports betting and online gaming. In 2024, with nearly 15,000 employees worldwide, it generated annual revenue of around €2.1 billion.
The Group now generates most of its economic growth abroad. Even though the German domestic market remains an important pillar, around 60 percent of sales are currently generated on the international market. www.merkur.com
