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Betway and Zambia Premier League inks Sponsorship Deal

The Zambia Premier League has named Betway Zambia as its official betting partner, agreeing to an annual sponsorship for K10 million.

The agreement, which was finalized on Wednesday at the Sarova Hotel in Lusaka, is the first significant sponsorship contract the Zambia Premier League has secured since its separation from the Football Association of Zambia this season.

Trevis Mulenga, CEO of Betway Zambia, referred to the yearly sponsorship agreement as a “new chapter” in Zambian football. Betway Zambia Premier League Sponsorship

We will be sponsoring MTN Super League and will be called the official betting partner of the Zambian super league. The partnership in itself is an investment of up to K10 million annually. Zambian football has reached milestones. We have gone to the AFCON, and we are definitely coming back to where we belong,” Mulenga said.

We want to see more dreams achieved through this partnership. This partnership in itself is not only going to support local football but it will ensure that it empowers and helps develop football to the next level. We are going to work with FAZ to ensure that not only Super League teams but everyone around the game benefits from this partnership.

Trevis Mulenga, CEO Betway Zambia

Andrew Kamanga, the president of FAZ, expressed his excitement over ZPL’s early benefits of autonomy in a speech that was read out by Vice President Justin Mumba on his behalf.

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Not too long ago the Football Association of Zambia took the bold step to de-link the premier league from the mother body. Since the de-linking FAZ has set out to actualize this progressive step which had been procrastinating for many years. We pledged to the football community a few years ago that the de-linking of the league was one of our priority areas in revolutionizing the Zambian game.

 We are happy that the Zambian Premier League has hit the ground running since taking up the commercial side of business. With what we are witnessing today, we have no doubt that the future of the Zambian game is bright.

Kamanga said in a speech read on his behalf by vice president Justin Mumba.

According to ZPL chairperson Kephas Katongo, the league’s goal was to generate passive revenue for clubs by coming up with creative concepts for the ZPL’s expansion.

In addition to supporting the league, this partnership will look at capacity building and monthly player and coach of the month honors. We implore all the clubs to adhere to the Zambian Premier League’s professional standards,” stated Katongo.

Also, the agreement was hailed as a significant turning point for Zambian football by Sports Minister Elvis Nkandu.

The New Dawn government stands fully behind initiatives that promote the growth of sport in Zambia. We are fully confident that our athletes will achieve new heights of excellence and our communities will flourish. May this partnership serve as a beacon of hope and progress of sport in Zambia.

Sports Minister Elvis Nkandu.

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