Celebrating 2024’s Top 50 Most Influential Women in Gaming, Africa: Sasha Boerma
Sasha Boerma is a prominent figure in the digital marketing landscape, currently serving as the Head of Affiliates at Coastline Gaming. With nearly two decades of experience, she has garnered a reputation as an online marketer, international speaker, and moderator.
Based in Cape Town, Western Cape, South Africa, Sasha’s career reflects a deep commitment to connecting, networking, and fostering collaboration within the industry. Sasha’s journey began with a keen interest in the convergence of technology and communication. Growing up in South Africa, she pursued her higher education at the University of South Africa, where she earned a Bachelor of Commerce in Business Administration and Management in 2008.
Her passion for brand management led her to further her studies at Vega School, where she obtained Diplomas in Exercise Science and Brand Communication, and is currently advancing her academic credentials with an Honors in Strategic Brand Management.
Over the years, Sasha has built a diverse professional portfolio across various roles in agencies, corporates, and consulting environments. She started her career as a Project Manager at Gloo Digital Design, where she managed high-profile clients such as Distell and MWEB. This initial experience laid the groundwork for her journey in digital marketing and client relations. Her subsequent role as an Account Manager at Shake Interactive SA allowed her to develop online marketing strategies for iconic brands like Pringles and Old Spice.
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In 2013, Sasha transitioned to Royal Canin South Africa as the CRM and Digital Manager, where she implemented innovative digital and CRM strategies that enhanced customer engagement. Her tenure as African PRM Manager for Unilever at Havas Worldwide marked a significant achievement, as she played a crucial role in establishing the People Relationship Marketing approach, creating a bridge between consumers and Unilever’s diverse brand portfolio.
In recent years, Sasha has solidified her expertise in affiliate marketing. She has served as the Head of Affiliates at Coastline Gaming since March 2023, after leading affiliate marketing initiatives at 4King Media and slotvibe.com for two years. Her extensive knowledge and passion for online casino marketing have established her as a thought leader in this dynamic sector.
Beyond her professional accomplishments, Sasha Boerma is committed to sharing her insights with the global marketing community. Residing in Cape Town, Sasha finds inspiration in the vibrant culture and natural beauty of her surroundings. Outside of her work, she is passionate about connecting with individuals and creating a supportive network that emphasizes essential collaboration in the digital marketing space.
2024 Most Influential Women in Gaming, Africa as Brought to you by iGaming AFRIKA in partnership with Women in Gaming, The African Chapter
