Chibuike Goodnews Highlights the Untapped Potential of the African Betting Market
In a recent interview with iGaming AFRIKA at the Sports Betting West Africa Summit, Chibuike Goodnews, CEO, Dochase ADX Ghana, shared insightful perspectives on his company’s role in the burgeoning betting industry and the dynamic opportunities awaiting investors in Africa.
As he discussed the services Dochase provides and the evolving market landscape, Goodnews painted an optimistic picture for the future of betting in the region.
“Dochase is an advertising platform that helps businesses to acquire the right users,” Goodnews explained. He elaborated on the company’s specific focus within the betting space, emphasizing, “What we do for them is to help them acquire bettors and people who are going to play games.” He highlighted the technology they have developed, noting, “One of the things we’ve built over the years is the engine that enables betting companies to identify people who are interested in betting and to push advertising to them.”
Goodnews also emphasized the importance of user retention and monitoring in driving success for betting companies, stating, “We help them to monitor the user journey and to ensure that the right people are being acquired.” He outlined the comprehensive nature of Dochase’s services, saying, “We’re building to work staff to make sure that all the things that we offer to them is the full spectrum of marketing and growth.”
When asked about the current state of investment opportunities in the African betting market, Goodnews did not hesitate. “I would say yes. Africa is very big,” he affirmed. He detailed the immense potential for betting in the region, highlighting, “Africa is a big potential market for betting… about 200 million population and about 65 million of that potential bettors stem in Ghana, Kenya, South Africa.” He encouraged potential investors by stating, “For every investor that’s looking for a market that’s fast growing, Africa is the place to be.”
In a closing thought, Chibuike Goodnews summarized the promise that Africa holds for investors: “Other markets could be saturated or have reached the peak, but in Africa, you could get 10x return on investment in a few years.” His insights underline the significance of the African betting landscape and the opportunities awaiting those willing to engage in it.
