ESA Gaming, the innovative games provider, has signed a significant commercial deal with Betway further promoting its presence in the African market.
The agreement will see an initial tranche of top-performing content, including Mine and Crash games, go live across key targeted markets, such as Tanzania, Nigeria, Mozambique, Zambia, and Malawi. Africa has currently emerged as a key target for light-weight games making it a key target for ESA Gaming endeavors.
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Speaking about the partnership, Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “Betway is a brand with a large global presence, and we’re delighted to expand across Africa with this latest partnership. Our products have been immensely well received across the continent and we look forward to bringing our games to Betway’s player base.”
Additionally,Laurence Michel, CEO of Betway in Africa, said: “ESA Gaming’s mobile-friendly portfolio continues to resonate well with players across the continent, and we’re very pleased to launch their top-performing titles to our customers in five of our key markets in Africa, further enhancing our offering with unique and popular content that we know our customers will enjoy the experience of playing.”
