IBIA and the AIA sign a strategic partnership to strengthen sports betting integrity across Africa
04 November 2025: The International Betting Integrity Association (IBIA) and the African iGaming Alliance (AIA) have signed a Memorandum of Understanding (MoU) to enhance collaboration and promote integrity across Africa’s rapidly developing sports competitions and betting markets. The agreement establishes a framework for cooperation between the two associations, each representing regulated betting operators, to support responsible and sustainable sports betting markets across the continent.
Under the terms of the MoU, IBIA will become the AIA’s strategic betting integrity partner, while AIA will act as IBIA’s primary betting policy and regulation partner for Africa. The partnership will facilitate the exchange of information, joint engagement and coordinated policy initiatives aimed at protecting consumers, regulated operators and sports from betting-related match-fixing.
Peter Emolemo Kesitilwe, CEO of AIA, commented: “Integrity is the foundation of Africa’s betting future. This partnership between the AIA and IBIA represents a decisive step towards ensuring that Africa’s growing betting industry is anchored on trust, transparency, and accountability. As a pan-African industry platform, AIA is committed to working with global integrity leaders like IBIA to harmonise standards, promote responsible gaming, and support regulators in safeguarding markets from manipulation and illicit practices. Together, we can strengthen Africa’s credibility as a world-class, igaming frontier.”
Khalid Ali, CEO of IBIA, said: “Africa represents one of the most dynamic and fastest-growing betting markets in the world. Ensuring that this growth is underpinned by robust sports betting integrity standards and effective regulation is essential. Our partnership with the African iGaming Alliance reinforces our shared commitment to supporting a sustainable, well-regulated African betting industry that safeguards consumers and sporting competitions alike.”
The partnership will enable both organisations to share insights on betting integrity, regulatory developments and policy trends across Africa. The partnership reflects a shared commitment to strengthening integrity frameworks for regulated betting operators and to fostering closer cooperation between the associations’ members.
Read Also: 10bet South Africa Brings the Thunder of the Track to City Streets with New Horse Racing Offering
From 2020 to Q3 2025, IBIA reported 131 suspicious betting alerts across African sporting events, primarily involving football (64) and tennis (62).
Backed by over 90 operators and 200 betting brands, IBIA safeguards sport and regulated betting markets through global monitoring, intelligence sharing and stakeholder collaboration. It monitors over 1.5 million sporting events and $300bn in bets each year. Its alerts have contributed to the successful prosecution of numerous match-fixing cases worldwide, reinforcing IBIA’s role as a trusted partner to regulators, sports and policymakers.
About IBIA
The International Betting Integrity Association (IBIA) is a not-for-profit association funded by operators committed to safeguarding betting integrity. Its Global Monitoring & Alert Platform (Global MAP) uses operator intelligence from 90+ members to identify and share alerts on suspicious betting across regulated markets worldwide. Its collaboration model enables intelligence sharing between operators, sports governing bodies, regulators and law enforcement. It helps prevent the manipulation of sports and betting markets through athlete education, policy guidance and by promoting integrity standards.
About AIA
The African iGaming Alliance (AIA) is a not-for-profit trade association representing licensed and regulated iGaming operators across Africa, with members active in 20+ countries. AIA is the continent’s unified industry voice, promoting a trusted, transparent, and responsible gaming sector that advances economic growth, consumer protection, and regulatory excellence. Working with governments, regulIAAators, and policy stakeholders, AIA advocates for harmonised standards, fair and sustainable taxation, and effective enforcement against unlicensed gambling. Supported by leading brands such as Betway Africa, SportyBet, 888Africa, and betPawa, the Alliance champions collaboration, innovation, and integrity to build a sustainable, well-regulated African gaming industry.
For more information, visit www.africanigaming.org and follow African iGaming Alliance on LinkedIn.
