EveryMatrix strengthens UK footprint with multi-year BetTOM partnership
Tuesday, July 1st, 2025, Malta – EveryMatrix has further boosted its growing UK market presence with the multi-year signing of new UK betting and casino operator BetTOM, now live with a full EveryMatrix turnkey solution.
BetTOM, led by experienced industry figure Paul Colley, has ambitious plans to build market share among UK recreational players with a focus on personalised marketing activation.
Combining these powerful technologies within one solution will enable BetTOM to generate instant revenues by controlling its operations in real-time using advanced, data-driven software.
Following the recent opening of EveryMatrix’s new central London office, BetTOM has become the latest UK based operator to go live with the supplier’s turnkey platform technology.
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The industry’s fastest growing provider has made eye-catching strides in the last year with the launch of its first omnichannel turnkey platform partnership, a fully managed, proprietary horse racing platform solution, regular rollout of tier-1 clients including WLA lotteries and growing staff.
Ebbe Groes, Group CEO and co-founder, EveryMatrix, said: “We’re proud to welcome BetTOM to the EveryMatrix platform and look forward to playing a pivotal role in their growth journey.
“Paul and the team have overseen one of the most impressive launches of a new brand on our platform and BetTOM has, within just a month, become an important addition to the EveryMatrix family.
“Following our acquisition of FSB Technology and launch of our racing solution, we’re rapidly growing our UK presence.”
Paul Colley, CEO, BetTOM said: “As we prepare to roll out big plans in the UK, partnering with an industry-leading, tier-1 technology partner like EveryMatrix was essential.
“EveryMatrix has made significant strides in the UK market, and we’ve been impressed by the transformative capabilities of their turnkey products and dynamic horse racing product. We’re confident their technology will play a key role in helping us grow into a recognised betting brand in the UK.”
About EveryMatrix
EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.
EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has 1,400 employees across 15 countries and serves 300+ customers worldwide.
EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.
EveryMatrix is proud of its commitment to safer gambling, player protection and sustainability while producing market leading gaming solutions.
Learn more at www.everymatrix.com
About BetTOM
In 2024 BetTOM were approved a remote betting and casino licence from the GB Gambling Commission. In 2025 BetTOM launched in May to become of the Uks new betting sites and online casino operator.
Based in East Sussex, BetTOM’s roots are firmly in the UK.
Built on a mantra of providing a top class product in terms of platform offering and content, excellent customer service by offering customer support from the UK including live chat, and a safe gambling environment, BetTOM plan to make a sizeable impact in the UK gambling market by offering consumers a fun and safe experience and showing appreciation for their custom.
Learn more at www.bettom.com
