Exclusive: The next frontier for iGaming: Shaping the Future of Gaming in Africa
In this discussion Jeremiah Maangi, Founder and CEO of iGaming AFRIKA, shares his insights on the fast evolving gaming landscape. From the role of technology in transforming player experiences to the rising adoption of cryptocurrency and the critical importance of responsible gaming, he paints a picture of both the opportunities and challenges that lie ahead for Africa’s gaming industry.
iGaming AFRIKA: Who is Jeremiah? And can you share with us your journey in the iGaming industry? What inspired you to establish iGaming AFRIKA?
Jeremiah Maangi: Jeremiah, also known as Mr. iGaming AFRIKA, is the CEO and founder of iGaming AFRIKA, the leading iGaming media and publication platform on the continent. My mission with iGaming AFRIKA is to shape the future of the gaming industry in Africa through our platform and various initiatives. These include engaging with African regulators to promote a unified industry regulation & licensing policy and encouraging operators to support responsible gaming campaigns such as self-exclusion. We have recently celebrated our 2nd anniversary at iGaming AFRIKA. I look forward to more growth and success for the industry in Africa.
iGaming AFRIKA: As a leader in the iGaming sector, what principles do you live by that you think have made the biggest impact on your journey?
Jeremiah Maangi: I live by zeal, motivation, and energy to stay at the top. Believing in oneself and working towards goals are essential. Continuous learning is also vital; I emphasize on listening, watching, and reading, leveraging readily available internet resources to develop skills and knowledge, which in turn elevates my growth.
iGaming AFRIKA: Building iGaming AFRIKA must have had its own challenges. What were some of the toughest moments, and how did you overcome them?
Jeremiah Maangi: The biggest challenge was financing a startup, often requiring personal funds to keep the business afloat in its early stages. I overcame this by having savings from my previous employment, which helped sustain the brand during its initial phase.
iGaming AFRIKA: You’re also behind iGaming Consult Africa and AfriAdz Affiliates. Please tell us more about these brands?
Jeremiah Maangi: iGaming Consult Africa is a platform for investors and businesses seeking opportunities in the African gaming industry. It offers services such as feasibility studies, market entry consulting, legislative and regulatory advice, license applications across African countries, market research, and strategic planning. iGaming Consult Africa also connects gaming businesses with leading affiliate marketing agents to enhance their competitiveness. Affiliates can register on the platform to access exclusive offers and negotiated deals from top sportsbooks and casinos in Africa.
iGaming AFRIKA: iGaming AFRIKA recently launched Africa’s first dedicated iGaming magazine with their latest issue published in April 2025. What made you come up with that idea, and what impact do you hope it will have on the industry? Are there more issues coming up?
Jeremiah Maangi: The African iGaming industry is young, barely a decade old, and has lacked dedicated media coverage. This gap prompted the launch of Africa’s first iGaming magazine, now at issue 5, with plans for issue 6 in August/September 2025. The magazine has received positive feedback for its content and is published in English and Swahili, with plans to include more languages. The upcoming issue promises to be even more impactful.
iGaming AFRIKA: With more people getting into iGaming across Africa, what steps are you taking to promote responsible gaming?
Jeremiah: iGaming AFRIKA dedicates significant space within its publications to promote responsible gaming initiatives and campaigns. Additionally, many regulators share this commitment by advocating for responsible gaming through their platforms, aligning with the industry’s best practices.
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iGaming AFRIKA: You’ve been vocal about wanting a more uniform gaming regulation and centralized licensing structure for gaming across Africa. Why is the adoption of the same a good move?
Jeremiah Maangi: A uniform legal framework would align African countries with leading nations that already have updated regulation policies. It would help lagging countries catch up and streamline operations. A centralized licensing system, similar to Curacao’s, would simplify market entry for operators, attract investment, and improve industry efficiency across the continent.
iGaming AFRIKA: Are there any new technologies you’re excited about that you think could transform the gaming industry?
Jeremiah Maangi: Artificial Intelligence (AI) and Machine Learning are at the forefront. They promise increased efficiency in solving complex problems, reducing time-consuming tasks, and enhancing operational effectiveness. Adopting AI can lead to higher revenue and improved gaming experiences.
iGaming AFRIKA: Looking ahead, what are your big dreams for iGaming AFRIKA in the next five years?
Jeremiah Maangi: iGaming AFRIKA plans to host the largest gaming summits in Africa starting May 2026 at the Sarit Center Expo, with the inaugural event in Nairobi, Kenya. This iGA Summit aims to become the premier gaming conference on the continent, attracting the global gaming community. Over the next five years, the industry is expected to become more advanced and dynamic, driven by the momentum of these summits.
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