Embark on a journey through the vibrant world of iGaming in the Democratic Republic of Congo (DRC Congo) and Africa at large with Didier Kamango, the Director of Operations and Development at Lava Bet. In this enlightening conversation with IGaming AFRIKA (IGA), Didier sheds light on the intricacies of the iGaming market in DRC Congo. From the burgeoning interest in sports betting to the regulatory landscape and investment opportunities, explore the evolving landscape of iGaming in the heart of Africa.
IGA: Please introduce yourself and what do you do? How do you describe the IGaming market in Congo?
Didier: My name is Didier Kamango and I hold the position of Director of Operations and Development at Lava Bet. I worked for several years in sports betting companies in DRC Congo and I acquired experience and activity in the field of sports betting in the field and bettor administration.
IGA: How would you describe the IGaming Market in Congo?
Didier: The sports betting market in DR Congo is growing, and more people are interested in it. Online betting platforms are multiplying and offering a wide variety of sports and types of bets. However, it is important to remain vigilant and choose reliable and secure sites to avoid scams.
Congolese bettors are increasingly informed and savvy, which contributes to the positive development of the market. Local and international competitions generate great enthusiasm and offer many opportunities for interesting betting. In short, the sports betting market in DRC Congo is dynamic and promising for sports and gambling enthusiasts.
IGA: How do government policies in DRC Congo affect the sports betting gaming atmosphere?
Didier: Government policies in DRC Congo can impact the sports betting gaming atmosphere by regulating and controlling the gaming industry. For example, strict policies can limit citizens’ access to online betting sites or impose high taxes on gaming operators. This can influence the diversity of betting offers available and the competitiveness of the market. Additionally, favourable government policies can encourage innovation and growth in the industry, which can boost bettor interest and improve the overall gaming experience.
IGA: You have been in the gaming industry since 2011 and have worked for different betting companies in your country. In your opinion, what is the thing that these companies are missing to fully exploit the Congolese market in sports betting?
Didier: Quality customer base; to retain bettors and encourage them to continue betting on their platforms and at points of sale.
IGA: You also work as a brand consultant, management consultant, and marketing consultant, tell us more about this and how you go about achieving maximum customer/brand satisfaction.
Didier: As a brand, management, and marketing consultant, my main goal is to help my clients develop a comprehensive strategy that strengthens their brand image, improves their internal management, and optimises their marketing efforts. To achieve maximum customer/brand satisfaction, I proceed as follows:
1. In-depth Analysis: I start with an in-depth analysis of the brand, its market positioning, its competition, and its target audience. This step allows me to understand the strengths and weaknesses of the brand and identify growth opportunities.
2. Development of a tailor-made strategy: Based on the results of the analysis, I develop a tailor-made strategy that meets the specific needs of the brand. This strategy includes recommendations to improve internal management, strengthen brand image, and optimise marketing efforts.
3. Implementation and monitoring: Once the strategy is defined, I work closely with my clients to implement the recommendations. I ensure that each step is followed closely and adjust the strategy as necessary to ensure optimal results.
4. Measuring results: Finally, I measure the results of the strategy implemented using key performance indicators. This assessment allows me to verify the effectiveness of my recommendations and make adjustments if necessary to ensure customer/brand satisfaction.
By following these steps, I ensure that I provide my clients with personalised solutions that meet their specific needs and help strengthen their brand image, internal management, and marketing efforts.
IGA: In terms of investment opportunities in the sports betting space in the DRC Congo, how and where would you advise an investor to invest in the DRC Congo?
Didier: I would advise an investor interested in the sports betting sector in the Democratic Republic of Congo to explore partnership opportunities with local operators already established in the country. This could allow the investor to more easily access the market and benefit from the expertise and market knowledge of local partners.
In terms of where to invest, major cities like Kinshasa and Lubumbashi offer a large potential market due to their large populations and interest in sports betting. It would also be wise to invest in online platforms to reach a wider audience across the country.
The investor needs to conduct in-depth market research to understand local player preferences, current regulations, and trends in the Democratic Republic of Congo sports betting games market. Finally, it is recommended to seek local legal and financial advice to ensure that the investment complies with current legislation and best business practices.
IGA: There is a surge in crash games and an ever-growing effect of cryptocurrency in the gaming space, is Africa ready for this and are these lasting changes and innovations in the gaming market African games? Retail or online, what is the path forward for new and existing operators to maximise the market?
Didier: Gaming operators in Africa need to stay up to date with emerging trends such as crash gaming and cryptocurrency. This can be an opportunity for the African gaming industry to grow and innovate.
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IGA: Retail or online, which is the way to go for new and existing operators to maximise their market presence?
Didier: When it comes to retail or online sales, operators need to adapt to consumer preferences. With the rise of technology and the Internet in Africa, online sales could be a promising way to reach a wider audience. However, it is also important not to neglect the retail market, which remains important in many African countries.
Ultimately, gaming operators in Africa should consider exploring both retail and online sales to maximise their market presence. Staying tuned to consumer needs and preferences is crucial to remaining competitive and thriving in an ever-changing marketplace.
IGA: What describes a sports betting gaming platform in Africa? A word to investors interested in investing in the sports betting space in Africa?
Didier: An African sports betting gaming platform is characterised by its diversity of sports offered, competitive odds, a user-friendly and secure interface, local payment options, and responsive customer support.
IGA: A word to investors interested in investing in the African I gaming space?
Didier: For investors interested in investing in the sports betting space in Africa, I suggest focusing on understanding the needs and preferences of local players, partnering with local partners for better integration into the market, and remaining attentive to the constantly evolving regulations in each country.
Quotes
“In short, the sports betting market in DRC Congo is dynamic and promising for sports and gambling enthusiasts.”
“In terms of where to invest, major cities like Kinshasa and Lubumbashi offer a large potential market due to their large populations and interest in sports betting.”
“With the rise of technology and the Internet in Africa, online sales could be a promising way to reach a wider audience.”
