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Michael Owen signs Deal with South Africa’s SunBet

Michael Owen, a former England international footballer, has partnered with SunBet, Sun International’s South African-focused online betting brand. Michael Owen Sunbet

Owen will represent SunBet as a brand ambassador as per the exclusive contract. He will collaborate with SunBet on a variety of projects and efforts to market the company’s name throughout South Africa.

Owen has played for both Spanish La Liga giants Real Madrid and English Premier League teams Liverpool, Manchester United, and Newcastle United.

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In addition to winning the 2001 Ballon d’Or, the striker scored 40 goals in 89 appearances for his country.

Anyone who loves the English Premier League and football in general will appreciate his deep knowledge of the game, coupled with his articulate and insightful commentary and analysis which have made him one of the most sought-after football media personalities in the world.

As a former player at the highest level, he knows exactly what goes through the minds of players and managers at key points in a match and during the course of an arduous season and brings this to bear in his commentary and analysis.

SunBet chief executive Simon Gregory said.

Growth plans

The collaboration comes after Sun International extended its multi-channel sportsbook agreement with Kambi Group earlier this year.

Sun International will continue to receive services and technology from Kambi related to online and retail sports betting.

Since November 2017, the two companies have collaborated on both channels in the South African market.

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